The most indispensable thing in the market is trademark registration and trademark transfer. In order for enterprises to develop better, sometimes enterprises will transfer trademarks internally to maintain development. All this depends on the extent to which the company operates in the market. There is one company in this situation right now.

According to this, VV Group was established in 1992 and is the largest soymilk company in China. Everyone must have drank VV soy milk when they were children. The kind of soy milk that comes in bags tastes better especially after it has been chilled.

Getting back to the subject, ST VV recently announced that VV Food and Beverage Co., Ltd. (hereinafter referred to as "VV Shares", the "transferee") plans to pay a price of RMB 573 million, and the agreement transferee Let the 172 trademarks of the "VV" series held by the company's shareholder VV Group Co., Ltd. (hereinafter referred to as "VV Group", "transferor").

The reason for this trademark transfer is that VV Co., Ltd. and its subsidiaries produce the "VV" series of products, but do not own the ownership of this series of products. The "VIV" series of trademarks can solve this problem and promote development in this area, which is why this trademark transfer is taking place.

Trademark transfer is one of the most common ways to obtain trademarks in the market. Because the process is relatively simple and takes less time, many companies choose this method to obtain the trademarks they need. Although there will be certain differences in price, assuming it is a high-value trademark and this trademark can play a major role in subsequent development, the high price is also a reflection of value.