Brand establishment time: 1889

Brand birthplace: France

Michelin from France has a history of 100 years. It invented detachable and pneumatic tires, heavy truck tires, low-pressure tires and radial tires. The round and lovely Mr. bibendum is deeply rooted in people's hearts as a brand image endorsement.

Michelin can be seen in important events such as F 1 Competition, WRC Rally Championship, Le Mans Endurance and Dakar Rally. It is the mainstream brand in the market at present, and its sales volume is the second in the world. It mainly supports mid-range products of luxury brand cars, such as BMW 5 Series, Mercedes-Benz E-Class and C-Class. Michelin, a comfortable tire, is more suitable for the road conditions in China, which is why Michelin succeeded in China.

2. goodyear

Brand establishment time: 1898

Brand birthplace: America

GOODYEAR, English name "Goodyear", and its trademark "Feizu" are very recognizable. Goodyear is the largest tire manufacturer in the world, and obtained the patent of tubeless tire as early as 1903. 1970, the tires of Apollo 14 astronauts landing on the moon were developed by Goodyear company, which further recognized Goodyear's ability to produce high-quality tires.

Goodyear is a typical American brand, only seeking noise resistance, and its grip on the ground is second only to Pirelli. Not wear-resistant, easy to wear and expensive. Its products are mainly used in Audi, Land Rover, BMW and other high-end brand models, suitable for those luxury car owners who like safety.

3. Pirelli

Brand establishment time: 1872

Brand birthplace: Italy

Friends who like football must be familiar with this brand. Pirelli is the main sponsor of Inter Milan, and the trademark on the chest of the Inter Milan uniform is Pirelli.

Even when Pirelli first entered China, the words Pirelli China were specially printed in a game, which shows Pirelli's attention to the China market. Pirelli belongs to sports tires. It also sponsored F 1 in the early days and is still sponsoring WRC. Pirelli tires are very suitable for pulling road conditions, with super grip, and are very suitable for friends who like to drive fast, but only if you can tolerate Pirelli's equally strong tire noise. Pirelli's price belongs to the upper-middle level among high-grade tires. At present, it has been localized and its sales volume is not ideal. There are many supporting facilities, all of which are high-end cars, such as BMW 7 Series, Audi A8 and so on. If you don't care about the noise of Pirelli, don't care about its high-priced positioning, and like to drive fast, it is right to choose Pirelli.

4. Bridgestone

Brand establishment time: 193 1 year.

Brand birthplace: Japan

Bridgestone is "young" among the six major tire brands in the world, and it is the only tire manufacturer that started to make tires in the 20th century. However, the latecomers came from behind, and the current sales volume surpassed Michelin, ranking first in the world.

Although the translated name sounds awesome, it is actually a Japanese brand, originally called "Shiqiao Brand". Because its founder is Shiqiao, it is translated into English as Bridgestone. Because of the exclusive sponsorship of the F 1 competition, the brand awareness is high and the product line is complete. Domestic consumers generally value its wear resistance, but it has no characteristics and is neutral.

5. Deng Lupu

Brand establishment time: 1888

Brand birthplace: Britain

Deng Lupu originated in England in the late19th century and was later controlled by Japan. He is the inventor of pneumatic tires. Deng Lupu is the second tire brand to participate in the F 1 competition, and currently ranks second in the number of wins in the F 1 competition. At present, it mainly sponsors German RV Masters, A8 RV Race and motorcycle GP, and it is also the main sponsor of many off-road races, because Deng Lupu is good at off-road tires.

Deng Lupu is a pure high-end brand in the world. As can be seen from the supporting facilities, the prices of Audi A8, Mercedes S600, BMW 5 Series X5X3 and Volkswagen Touareg are certainly exaggerated. I once read a comment about Deng Lupu: I dare not say that Deng Lupu is good, but it is cost-effective. If you play with your car once in a while, you want to be comfortable and quiet, and the price is not too expensive. Deng Lupu is good.

6. Horse brand

Brand establishment time: 187 1 year.

Brand birthplace: Germany

German horse brand is also called continental tire, and its advertisements can often be seen in the football field of the European Cup, but it seems that there are not many cars sponsored. Horse brand and Pirelli are two extremes, which are famous for their quietness and comfort. However, horse brand is not wear-resistant and has average grip, so it is not suitable for road conditions in China.

Many European cars like horse brands, such as Audi A4, BMW 3 Series and so on. At present, there are few domestic advertisements, and the popularity is not as high as Michelin's, but the cost performance is really outstanding among the first-line brands.

7. Han Tai

Brand establishment time: 194 1 year.

Brand birthplace: Korea

Hankook tires come from South Korea and have a very high quantity in China. Both Volkswagen and Beijing Hyundai often use Han Tai products for matching, because Han Tai products are cost-effective and wear-resistant. However, a few years ago, Han Tai was named by the General Administration of Quality Supervision, Inspection and Quarantine to issue a risk warning, and the corresponding recall greatly reduced its brand influence.

8. Kumho

Brand establishment time: 1946

Brand birthplace: Korea

Kumho, also from South Korea, has achieved good results in all kinds of special tires. It is also the only fighter tire manufacturer in South Korea, and has many sponsorship activities in Premier League, Ligue 1, LPGA Tour and Formula Racing. Affected by the 20 1 1 recall, Kumho has had a hard time in recent years. This year, some media exposed the news that Double Star wanted to buy Kumho, hoping to enter the ranks of first-line brands.

9. Youke Ma Hao

Brand establishment time: 19 17.

Brand birthplace: Japan

Youke Haoma Tire, formerly known as Yokohama Tire, was officially renamed Youke Haoma by Yokohama Rubber Co., Ltd. in China in 2008, which is also the homonym of its English name Yokohama. Long-term accumulated experience and technology have also become its irreplaceable wealth.

Youke Haoma has developed tire design technology to reduce the air resistance during vehicle driving. As a new environmental protection technology to reduce tire rolling resistance, this technology can improve the air flow around the tire when the vehicle is driving, thus achieving the environmental protection effect of reducing fuel consumption.

The common supporting models of Youke Homa are Japanese and Korean brands, and now support new Porsche models 9 1 1, 7 18 Boxster, 7 18, Cayman. Youkehaoma tire has good drainage, short braking distance, good cornering passability, strong grip and good handling, but its disadvantages are not wear resistance and high noise.

Tong Jia 10

Brand establishment time: 1946

Brand birthplace: Korea

Tong Jia, from Singapore, has been focusing on motor racing for many years. It came to China on 1993. Tires of cars, SUVs, light trucks, buses and other models are all produced and are famous for their wear resistance. In China, we have good cooperation with manufacturers and have matched many best-selling models.