The Apple logo does not disclose specific design fees. It is understood that the original designer of the Apple logo offered low-cost or even free logo evolution history. The so-called design concepts were all fabricated by later netizens. The gaps and proportions of the leaves are wrong. . Leaf: It is an integral part of the entire logo. Apple even applied for a trademark in 2012. Some people say that the entire leaf can just fill the gap in the logo, but this is not the case. -Apple: The 1976 design was drawn by the designer freehand and was a bit uneven. In 1984, Landor & Associates perfected the symmetry, making the curves more obvious. -Notch: Designer Rob Janoff said that he designed the notch proportionally. Jobs liked this notch because he was worried that without the notch, consumers would mistake the logo for a cherry. There is no complicated meaning in the design of the Apple logo. It is just a logo that has been constantly adjusted and improved over time, but never loses its intuitive simplicity. Peter Madden, founder of brand consultancy AgileCat, said: "Apple did a very smart thing in the evolution of the logo. It is very simple, but it is not easy to be simple. Simplicity is excellence, which can be daunting."< /p>

The answer is that it didn’t cost a penny. In fact, at the beginning, Apple’s logo didn’t look like this. The original logo was "Newton discovered gravity." The logo was designed by one of the founders (no longer of course), so it’s free.