Legal subjectivity:

Brand authorization, also known as brand licensing, means that the licensor grants the trademark or brand owned or represented by the licensor to the authorized party in the form of a contract. Legal objectivity:

Article 43 of the Trademark Law states that a trademark registrant may authorize others to use its registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. If the licensor permits others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.