Current location - Trademark Inquiry Complete Network - Trademark registration - Yili VS Mengniu
Yili VS Mengniu
① Inner Mongolia Yili Industrial Group Co., Ltd. is one of the leading enterprises in the dairy industry in China, one of the 52 key industrial enterprises in China and one of the first batch of 151 leading enterprises in agricultural industrialization determined by eight ministries and commissions in China.

Yili Group consists of four divisions, namely, liquid milk, cold drink, milk powder and raw milk, with more than 8 subordinate enterprises. More than 6 varieties of 39 kinds of products with halal characteristics, such as "Yili" brand ice cream, ice cream, milk powder, milk tea powder and sterile milk, have passed the green food certification of the National Green Food Development Center. Yili ice cream and ice cream ranked first in the country for ten consecutive years, Yili UHT milk ranked first in the country for seven consecutive years, and Yili milk powder and milk tea powder milk powder ranked the top three in the country.

In p>24, Yili Group realized the main business income of 8.735 billion yuan, an increase of 38.67% over the previous year; The total assets reached 4.85 billion yuan, a year-on-year increase of 19.86%; The total profit was 379 million yuan, an increase of 18.81% over the same period of last year; The net profit was 239 million yuan, an increase of 19.81% over the same period of last year; Earnings per share were .61 yuan. From 23 to now, Yili Group's main business income ranks first in the industry, has been leading china dairy with strong strength, and ranked first among the top 1 listed companies in China in 22.

As of the first half of 24, Yili Group was selected as one of the "Top 5 Chinese Enterprises" twice in a row, and was selected as one of the "Top 5 Listed Companies with the Most Development Potential in China" for six times in a row, and entered the top ten twice in a row. In the same year, as the only two enterprises in China, Yili and Haier ranked among the top ten most popular brands in China market, and in the China 5 most valuable brands selection, Yili ranked 38th with a brand value of 12.787 billion yuan, ranking first in China food industry.

Global Partner of Beijing 28 Olympic Games

In March p>1996, Yili shares were listed on the Shanghai Stock Exchange, becoming the first A-share listed company in the dairy industry in China. In July of the same year, it was rated as a "3" index sample stock. At the beginning of 22, it was rated as one of the ten most respected listed companies in China by Hexun. Yili has been recognized as a blue-chip stock in the securities market by virtue of its good performance and rapid growth.

in p>1999, the trademark "Yili" was recognized as "China well-known trademark" by the State Administration for Industry and Commerce. Yili Group is the first in the national food industry to pass the ISO92 international quality system certification. Yili ice cream and ice cream have been sampled in the national dairy testing center market, and the qualified rate of products has been 1% for many years. The company was awarded the title of "National Customer Satisfaction Enterprise" by China Quality Management Association. It was rated as "Quality and Benefit-oriented Enterprise" by China Food Industry Association. In September, 2, Yili Group was awarded as "National Advanced Enterprise in Quality Management" by the State Bureau of Quality and Technical Supervision.

In p>22, Yili Pure Milk was awarded the certificate of Qualified Products of National Standards for Quality and Safety in the dairy industry. In the same year, the liquid milk division of Yili Group first passed the HACCP management system certification in the international food industry and became the first enterprise in the domestic dairy industry to realize effective food safety monitoring. At the beginning of 23, the cold drink division, milk powder division and raw milk division of Yili Group all passed the third-party audit, which played a good demonstration role in the domestic food processing industry. In December 23, Yili Group obtained the qualification certificate of ISO141 environmental management system, which is known as the "green barrier pass", indicating that Yili Group has successfully obtained the "green pass" to enter the international market, laying a solid foundation for achieving the goal of entering the top 2 dairy industries in the world.

In August, 22, Yili Co., Ltd., as one of the seven companies approved by China Securities Regulatory Commission, issued nearly 5 million A shares and successfully raised 8 million yuan, which provided a strong financial guarantee for Yili to expand its production scale, adjust its product structure, and establish a national logistics distribution system and modern marketing system.

Yili Group has the largest high-quality milk source base in China-Hohhot, hulun buir grassland, and Dulbert Prairie in Heilongjiang, which guarantees. Yili has carried out a series of pioneering work in milk source construction, taking the lead in implementing the method of "company+farmers" and establishing the business model of "decentralized feeding, centralized milking, high quality and good price, and comprehensive service", thus ensuring high quality and sufficient milk source. Up to now, Yili Group has invested more than 8 million yuan for the milk source base, built standard milk stations and cow communities, and introduced world-class modern automatic milking machines and raw milk quality inspection and analysis systems, making the construction and management of the milk source base move towards modernization. Yili Group started the early demonstration project of modern pasture park in 23. The construction of this project will further improve the scale and quality of dairy farming, from the present large-scale small-scale to small-scale large-scale, take a scientific, standardized and intensive dairy farming road, and establish a more stable high-quality and high-yield milk source base, thus creating a brand-new model for dairy farming and high-quality milk source base construction in china dairy.

high-quality products should not only have high-quality milk sources, but also have advanced technical equipment and research and development systems. Since 1999, Yili Group has invested more than 8 million yuan to start the technical transformation project of dairy industry in an all-round way: it has invested 26 million yuan to establish the largest ultra-high temperature sterilized milk production base in China, fully introduced the advanced GEA aseptic milk processing equipment in Germany and Tetra Pak ultra-high temperature sterilized milk packaging line in Sweden, and realized automatic production in the whole production process; Invested 15 million yuan to build a new high-grade milk powder production base with the largest single-line production capacity and the most advanced technology in China; The establishment of the second-level R&D system, such as the R&D center of the Group and the technical centers of four business divisions, indicates that Yili has an internationally advanced technology R&D center. High-quality milk source, advanced technical equipment and second-class R&D system are the most solid guarantee for the quality of Yili products.

Yili Group Company has not only achieved good results by itself, but also produced great social benefits. The construction of milk source base has driven 1 million farmers out of poverty and become rich. The development of enterprises has created hundreds of thousands of jobs for the society, and at the same time promoted the process of agricultural industrialization in surrounding areas, promoted the development of related industries in surrounding areas, and promoted the rapid development of local economies, which has been widely praised by the society.

In order to further improve the core competitiveness of enterprises, Yili Group has successively established its own production bases in the central and western Inner Mongolia, Beijing, Tianjin, Shanghai, Heilongjiang, Hebei, Shaanxi, Guangdong, Xinjiang and other places by means of acquisition, merger, asset reorganization and trusteeship, which has rapidly expanded the scale of enterprises.

On this basis, Yili Group will also invest heavily in the planning and construction of new industrial parks. Yili new industrial park will introduce world-class equipment and technology to produce all kinds of dairy products with high added value. Based on the principle of simultaneous development of milk source base, market construction and industrial park, the new industrial park has achieved many innovations and upgrades in planning, design and technical equipment. The new industrial park will refer to the process requirements and key points of GMP, so as to make people flow and logistics orderly, avoid pollution in the production process and ensure the stability of product quality; Robots will be used in labor-intensive processes, and the whole production and logistics process will be fully controlled by microcomputer. It is planned to build the largest production base in China and even in Asia in three years. The construction of this park will lay a solid foundation for Yili to enter the top 2 dairy industries in the world.

today's Yili group, facing the challenge of global economic integration, puts forward the corporate culture of "making China's market with global resources", promoting "people-oriented, system-based, team-based, equal trust", taking continuous innovation and pursuing healthy human life as its own responsibility, and striving to achieve the grand goal of becoming one of the top 2 dairy companies in the world in 212.

② A city and port in the northwest of Pennsylvania, USA, near the shore of Lake Erie. The population is 117, (1984) and the metropolitan area is 279, (198). In 1753, the French built a fortress, and in 1795, it was owned by the United States and then built a town. Now it is a fishing base. Export ports for timber, coal, oil, iron ore, etc. Machinery (boilers, engines), electric locomotives, chemistry, paper-making, food processing and other industries are flourishing.

Yili honors

The most competitive brand in the market in 26

On February 12th, the Ministry of Commerce and China Central Television (CCTV) jointly held the theme evening of "The Road of China Brand", which

shocked and released the evaluation results of "The Most Competitive Brand in the Market in 26". Yili, Haier and other famous domestic enterprises < P > won the grand prize with absolute popularity.

Top 2 People's Social Responsibility Awards in p>26

On February 3rd, in the Great Hall of the People, Yili Group from Inner Mongolia won the "People's Social Responsibility Award" and became the only award-winning enterprise in Inner Mongolia because of its active social responsibility and brand influence.

People's Trust Brand Award

On February 3rd, in the Great Hall of the People, Yili Group from Inner Mongolia won the "People's Trust Brand Award" and became the only award-winning enterprise in Inner Mongolia due to its active social responsibility and brand influence.

Best Corporate Public Image in 26

On January 29th, 27, the "Corporate Public Image Annual Meeting 26" jointly sponsored by the State Council Development Research Center, Peking University and Sohu was held in Beijing, and Yili Group won the award of "Best Corporate Public Image in 26"

Most Responsible Enterprise in 26

in January 27. Twelve famous enterprises at home and abroad, such as Yili Group, Intel and Motorola

, won the "Most Responsible Enterprise in 26" award issued by the Organizing Committee.

Building a leading enterprise in the new socialist countryside industry

On January 23, 27, the Forum on Building a New Socialist Countryside jointly organized by the Central Party School and other units was held grandly

, and Yili Group was awarded the title of "Building a Leading Enterprise in the New Socialist Countryside Industry".

26 China Corporate Social Responsibility Survey

On December 21st, 26, in the 26 China Corporate Social Responsibility Survey jointly sponsored by CCTV, Peking University Institute of Private Economy and Global Entrepreneur magazine

, Yili Group won the title of "Top 1 Agricultural Websites in China in 26"

on December 2th, The high-level forum of "Promoting Agricultural Informatization and Building a New Socialist Countryside" and the award ceremony of "Top 1 Agricultural Websites in China in 26" sponsored by the Information Center of the Ministry of Agriculture, internet society of china and China Electronic Commerce Association were grandly held in the Media Center of CCTV. At the meeting, 8 companies, including our company, were famous on the website list < P > and were named "Top 1 Agricultural Websites in China in 26". Our company will continue to take "paying attention to the construction of new countryside,

focusing on agricultural informatization" as its own responsibility, and continue to

contribute to the better service of agricultural informatization for the construction of new socialist countryside.

26 Special Contribution Award for Social Responsibility

On December 17th, Yili Group won the "Special Contribution Award for Social Responsibility" issued by Southern Newspaper Group

26 Honest Enterprise Award for Household Goods Industry

On December 1th, Yili won the "26 Honest Enterprise Award for Household Goods Industry" jointly issued by the National Food Quality Supervision and Testing Center and other national institutions and trade associations.

Best Corporate Citizenship Award in 26

On December 6th, Yili won the Best Corporate Citizenship Award in 26, which was the second consecutive time that Yili won the award.

It was also the only enterprise selected in china dairy.

Outstanding Case Award of National Corporate Culture in 26

On November 19th, 26, china enterprise confederation and China Entrepreneurs Association, Peking University, Tsinghua University, China People's University, Fudan University, Nanjing University and Zhejiang University jointly held the 5th National Corporate Culture Annual Conference and the 26

Summary and Commendation Conference in the Press Hall of the Great Hall of the People. Our company won the National Excellent Case Award of Corporate Culture in 26.

the most competitive listed company in China in 26

On November 8th, 26, Yili Group won two awards, namely "the most competitive listed company in China in 26" and "Corporate Citizen of the Year with Outstanding Performance Award in 26".

Corporate Citizen of the Year in 26 Excellence Award

On November 8, 26, Yili Group won two awards, namely "the most competitive listed company in China in 26" and "Corporate Citizen of the Year in 26 Excellence Award".

26 National Excellent Enterprise Culture Construction Unit

From October 28th to October 3th, 26, the "Successful Case Release and 26 National Enterprise Culture Construction Annual Meeting" was held in Guiyang, and our company won the "26 National Excellent Enterprise Culture Construction Unit",

becoming the only enterprise in china dairy this year.

TOP1 Enterprises in China in 26

On September 21, 26, under the guidance of the Promotion and Application Group of the Informatization Office of the State Council, the Informatization Promotion Department and the National Leading Group for Enterprise Informatization, the "Top 1

China Enterprise IT Application Forum" sponsored by the Enterprise Informatization Committee of the Chinese Institute of Electronics and the weekly computer newspaper was grandly opened in Beijing. At the meeting, Yili Group was rated as "TOP1 Enterprises in China with Information Innovation < P >".

Ice cream category of China college students' favorite brand in 26

On August 25th, 26, Yili was awarded "Ice cream category of China college students' favorite brand in 26" by China Business News.

China 5 Most Valuable Brands Award

On June 16th, 26, in the list of "China 5 Most Valuable Brands in 26" published by the authoritative brand research organization "World Brand Lab", Yili Group once again ranked first in the industry with a brand value of 15.236 billion yuan, surpassing the second place by more than 6 billion yuan, further expanding the brand.

Best Employers of CCTV in 25

On December 29th, 25, the list of "Best Employers of CCTV in China in 25" was officially announced, and Yili Group was selected as one of the top ten employers of the year, becoming the only selected brand among dairy enterprises. Global Competitiveness Organization 25 China listed companies compete for

the first place in dairy enterprises.

25 China Marketing Award

On December 7, 25, the "Top Ten Marketing Events, People and Experts in China in 25" jointly sponsored by Southern Metropolis Daily and Beijing News was announced in Guangzhou. Yili Group won the special event award and the marketing person.

the second session in p>25