By rewarding trademark registrants, trademarks can gain recognition and economic benefits, thus promoting the positive and enterprising spirit of the whole world. Trademark protection can also prevent unfair competitors, such as counterfeiters, from using similar distinctive signs to promote inferior or different products or services.
This system enables skilled and enterprising people to produce and sell goods and services under as fair a condition as possible, thus promoting the development of international trade.
Extended data:
The function of clothing trademark
It mainly has the functions of distinguishing and identifying, quality supervision and guiding consumption, advertising and so on. Distinguish clothing production units through trademarks and test clothing quality. The identification function is to know the composition, model and usage of clothing raw materials. The function of quality supervision can be divided into legal supervision and enterprise's own supervision.
According to China's Trademark Law, "trademark users should be responsible for the quality of the trademarks they use." If consumers buy clothes of inferior quality, they can complain to the Consumers Association according to the contents of the trademark. This is the supervisory role of the law. The reputation of clothing trademarks is closely related to the quality of clothing.
The appearance of brand-name trademarks is the result of clothing manufacturers' adherence to their own quality supervision for many years. Trademarks also have the function of guiding consumption and advertising. Generally speaking, consumers are willing to buy clothes with good quality and high brand awareness.
Clothing trademarks that enjoy credibility in the market can expand the influence of trademarks, promote consumers to buy, and thus play a role in guiding consumption. Advertising is an effective way for enterprises to publicize product quality, and advertising is organically linked with clothing trademarks. Through various media publicity, let consumers know the trademark, in order to achieve the purpose of expanding the clothing sales of this enterprise.
References:
Baidu encyclopedia-clothing trademark