Now there is no Jixiang Wonton, they have all become Manbao, and the Shenyang agent of Jixiang Wonton has started a mutiny

The variety and price of wontons on the menu have not changed

The transformation of Jixiang Wonton into "Manbao" left diners puzzled

"I clearly remember that this place used to be Jixiang Wonton, but why did it become 'Manbao'? I thought it was fake. I found out later when I inquired about it. "All Jixiang Wontons in Shenyang have been renamed Manbao. What's going on?" Yesterday, Ms. Wang, a citizen, called the hotline and was very confused about the sudden name change of Jixiang Wontons in Shenyang. During the interview, the reporter learned that Jixiang Wonton in Shenyang has indeed been replaced by Manbao Wonton, but the Shanghai Shihao Catering Management Company and Manbao Wonton company that belong to Jixiang Wonton have remained silent on the matter.

Jixiang Wonton Qi changed its name to "Manbao"

A citizen, Mr. Sun, also expressed doubts about the name change of Jixiang Wonton. "A few days ago, a friend came to my house as a guest and went to eat Jixiang Wontons at noon. When he arrived, he couldn't find it. A wonton shop called Manbao opened in the original place. I thought the Jixiang Wontons were yellow. When I went in, I saw I found that the boss and waiters had not been changed. When I asked, I found out that the name had been changed and the materials had not been changed. What do you think is going on?" Mr. Sun told reporters that he thought it was the first time he saw Man Bao's plaque. It's a new brand, but I didn't expect to find out until I tried it that the wontons taste the same as Jixiang's. Yesterday at noon, the reporter visited a number of former Jixiang Wonton stores in Shenyang and found that these stores had all been replaced with "Manbao" plaques.

“It used to be very popular, why didn’t it open anymore?” “Is there a trademark dispute?” “Is it because of poor management and a new vest?” During the investigation, the reporter found that most of the customers They all expressed that they did not know that "Manbao" was the former auspicious wonton, and they were very curious about the reason for the name change and gave many guesses.

The Shenyang franchise store completed the "renovation" in three days

At 13:00 yesterday, the reporter came to the Manbao Wonton Store located on Beiyi Jing Street. Perhaps it was after dinner time, and the customers in the store rare. The reporter noticed that all the auspicious logos in the store have been replaced by Manbao logos, but the variety and price of wontons on the menu have not changed. The waiter told reporters that the name of the store has been changed for almost a month. It just changed the name and nothing else.

After tasting the wontons here, the reporter found that the taste was indeed the same as the original Jixiang wontons. In this regard, the store owner Mr. Zhao revealed to reporters: "All Jixiang Wontons in Shenyang are provided by Shenyang processing plants and are not distributed in Shanghai at all... I heard that the Shenyang Jixiang Wonton agent has been planning to change its name for more than a year. On the day of the name change, Shenyang Someone from the agent took away all the signs, tableware, tables, work clothes and other things with auspicious logos in the store, and replaced them with new ones with the Manbao logo for free. I heard that there are more than 200 stores in Shenyang. , It only took three days to replace them all.”

Mr. Zhao said he still has some nostalgia for the Jixiang brand. "After all, there is already a brand effect. For the new brand 'Manbao', there is still a process of adaptation."

Jixiang headquarters has suspended franchise activities in Shenyang

The reporter learned , Shanghai Shihao Catering Management Co., Ltd., the owner of the Jixiang Wonton brand, adopts an agency system for its Jixiang Wonton. Franchisees must pay a franchise fee of 5,000 yuan every two years and a 5,000 yuan deposit. At that time, the agency rights of Jixiang Wonton in the five cities of Shenyang, Fushun, Anshan, Liaoyang and Tieling were obtained by the same agent. Agents are responsible for providing semi-finished products, seasonings, management and distribution to franchisees. The reporter learned that, in fact, in addition to Shenyang, Jixiang Wonton stores in four cities: Fushun, Anshan, Liaoyang and Tieling are also changing their names.

In this regard, a person in charge of the national chain business department of Shanghai Shihao Catering Management Co., Ltd. said that except for some cities in Liaoning Province such as Shenyang and Fushun, Jixiang Wonton in other cities across the country is still open for business. Regarding the collective name change of Shenyang Jixiang Wonton, the person in charge said that there was something wrong with the Shenyang agent. The headquarters is currently sending people to investigate, and the results will be available in the near future. As for the franchise business of Jixiang Wonton in Shenyang, the person in charge said that the headquarters has currently suspended the franchise business in Shenyang. As for when it will be resumed, it is currently uncertain.

Manbao Company refused to disclose information

During the interview, the reporter discovered that the company that has been billed as the regional agent of Shanghai Jixiang Wonton in Shenyang is a food processing factory called Shuangyi. The reporter checked on the website of the State Administration for Industry and Commerce and found that the processing plant had been renamed Shenyang Shuangyi Catering Management Co., Ltd. and applied for registration of the "Manbao" trademark on March 1, 2011.

Yesterday afternoon, the reporter called the agent and expressed his intention to join Jixiang Wonton. The customer service staff said that Jixiang Wonton had been renamed Manbao Wonton.

The reporter said that he needs to go to the company to investigate and see if it is worth joining. The staff member said that no information about their company can be released to the outside world. If the reporter decides to join and selects a store location, he will send photos, area, location, phone number, etc. of the store to the company's email and they will send someone to inspect it. If you want to know more details about Manbao Wonton, they will hold a franchise event on Saturday, and you can go to the site to learn more.

The reporter then tried to contact the relevant person in charge of Shenyang Shuangyi Catering Management Co., Ltd., but was unable to get in touch.

Agents "mutiny" because food patent protection has loopholes

Mr. Zhao, the boss who has been joining Jixiang Wonton for four years, lamented to reporters: "Our Shenyang processing factory has learned this technology a long time ago. Why do you pay so much franchise fee to Shanghai every year? So the boss in Shenyang changed the name and started doing it himself." Mr. Zhao told reporters that whether the store is called Jixiang or Manbao, it doesn't matter to franchisees like them. Said, it's all the same, the franchise fee remains unchanged at 5,000 yuan for 2 years.

Gao Yuan, secretary-general of the Liaoning Provincial Direct Selling Chain Operations Association, told reporters that this was the first time he had heard of agents "mutinying". He said that patent protection in the food industry is not strict, and many patented products can be easily imitated with slight modifications or re-registration of trademarks.

Gao Yuan pointed out that if Manbao Wonton operates legitimately and legally, there is nothing wrong with it, but if it involves something controversial, it may have to be resolved through legal channels.

This newspaper will continue to pay attention to the truth about the name change of Jixiang Wonton.

Photographed by reporter Zhang Xiaoning and intern Anna Wenbin