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The introduction and current situation of Li Ning, the Prince of Gymnastics, and the origin of the Li Ning brand

Li Ning was born in Guangxi in 1963. He started practicing gymnastics at the age of 7, entered the national gymnastics team at the age of 17, and retired at the age of 26. Li Ning graduated from Peking University Law School with a bachelor's degree in law and an EMBA from Peking University Guanghua School of Management. In 1981, he won the men's floor exercise, pommel horse and rings championships at the World University Games. At the Sixth World Cup of Gymnastics in 1982, Li Ning won 6 of the 7 men's gold medals, creating a myth in the history of world gymnastics and being known as the "Prince of Gymnastics".

In 1984, in the 23rd Los Angeles Olympic Games, Li Ning won 3 golds, 2 silvers and 1 bronze, nearly 1/5 of the total medals of the Chinese delegation. He also became the winner with the most medals at the Olympic Games. athletes. In 1985, he won the ring championship at the World Gymnastics Championships. In 1986, he won the men's individual all-around, floor exercise, and pommel horse championships at the Seventh World Cup Gymnastics... In his 17-year sports career, Li Ning won 106 gold medals in major domestic and foreign gymnastics competitions. In 1987, Li Ning became the only Asian member of the International Olympic Committee Athletes Commission. In 1999, Li Ning was selected as the "World's Best Athlete of the 20th Century" by the World Sports Journalists Association. His name was on the top of the sports world of the century together with 25 sports superstars such as Muhammad Ali, Pele, and Air Jordan.

After retiring in 1989, Li Ning joined Guangdong Jianlibao Group and founded the "Li Ning" sporting goods brand. Taking the opportunity of sponsoring the Chinese delegation at the 1990 Asian Games, he started Li Ning's business, thus creating a It is the first brand management of sporting goods in China.

At the 1992 Barcelona Olympics, "Li-Ning" was selected as the exclusive award-winning equipment for the Chinese sports delegation, thus ending the history of Chinese athletes wearing foreign sports brand clothing at the Olympics. After ten years of development, "Li Ning" has already become the number one brand of sporting goods in China. Now, Li Ning is leading his company to stride towards the goal of brand internationalization. At present, "Li Ning" has signed agency agreements with dealers in nine overseas countries and regions...

In the spirit of "origin" With the spirit of "for sports, for sports", Li Ning has been actively supporting sports at home and abroad. During the process of Beijing's Olympic bid, Li-Ning was an enthusiastic sponsor. After the successful bid, Li-Ning will continue to promote the development of China's sports industry. Li Ning is also very enthusiastic about public welfare undertakings.

In 1990, Li Ning Co., Ltd. started in Sanshui, Guangdong. Since its establishment, it has cooperated with the Chinese Olympic Committee to promote the development of Chinese sports through the sporting goods business and spared no effort to sponsor various events. In 1995, Li Ning Company became the leader in China's sporting goods industry. In 2005, Li Ning Company continued to maintain its leading position in the industry, with sales reaching a record high, and it sprinted towards the goal of becoming a first-class international brand...