The price of 45-degree Wuliangchun is RMB 258.
Wuliangchun is one of the best brands in the Wuliangye series of liquors, and also one of the best liquor brands in the entire mid-to-high-end liquor market. Whether it is the quality of the liquor or the image of the brand, Wuliangchun Chun enjoys a good reputation in the industry. The brilliant spring scenery of Wuliang will intoxicate the world for three thousand years.
In Jiangsu, Wuliangchun’s key market, Wuliangchun has been selling well for many years and has achieved good results with single product sales ranking among the best. In July 2019, after a retrial judgment by the Supreme People's Court (hereinafter referred to as the Supreme Court), Binhe Group's production and sales of "Jiuliangye", "Jiuliangchun" and other products were found to infringe Wuliangye's right to "Wuliangye", "Wuliangchun" and other products. Binhe Group must compensate Wuliangye for economic losses of 9 million yuan for the exclusive right to use the trademark "Liangchun".
Extended information:
The age and characteristics of domestic sales of Wuliangye:
1. 1950s: In 1952, Yibin Distillery was established; in 1959, "Yibin Wuliangye" was established Winery" and the registered trademark is "Jiaobipai".
2. 1960s: In 1963, one of the eight famous wines won the title of "National Famous Wine" at the Second National Wine Appraisal; in 1966, Wuliangye, the "Hongqi Brand", was produced.
3. 1970s: In 1972, the "Hongqi Brand" trademark was stopped and changed to "Yangtze River Bridge"; in 1979, it was rated as one of the eight famous wines at the Third National Wine Appraisal Conference and won the "High Quality" medal. Produces Wuliangye with the "High Quality" medal, commonly known as "High Quality Wuliangye".
4. 1980s: In 1980, the use of the "Yangtze River Bridge" trademark was stopped; in 1981, the use of "Jiaobei" brand was restarted; in 1987, Wuliangye began to indicate the degree and capacity (but 60 degrees was not marked); Aluminum-covered Wuliangye appeared in the mid-1980s; "gold label" Wuliangye appeared around 1987; and "symmetrical label" Wuliangye appeared around 1988.
5. 1990s: The flagship product "Great Wall Wuliangye" was launched in 1993; in 1998, Wuliangye Distillery was restructured and renamed "Sichuan Yibin Wuliangye Group Co., Ltd."
Baidu Encyclopedia--Wuliangye