A brand name like "Lv Laoshan" may seem "stupid" on the surface, but it is actually extremely wise.

Yizhi: Contrast naming.

Everyone wants to show off their abilities and wisdom, but you are so good at being "stupid", and you are still an "old fool"! "Silly Lu" can easily arouse consumers' curiosity and quickly attract attention. In today's era of numerous brands, alternative and contrasting names are easier for people to remember.

In the 1980s, in the early days of reform and opening up, "idiot melon seeds" were very famous, and the brand name was similar to this.

"Tmall", cats still fly into the sky? "Flying pig", can pigs fly? ... Such naming is also a kind of contrast. The contrast makes people curious, the image is outstanding, and the memory is deep.

Second wisdom: spoken naming.

"Lv Laoshan" is a colloquial term. The words "老" and "silly" are commonly used in people's oral expressions. It is particularly easy to remember, not to mention that it is a contrasting language, which is more likely to be chewed. , the memory is stronger. Moreover, this kind of contrasting spoken language can easily trigger spontaneous communication among consumers.

“Wahaha”, “Pinduoduo”, “It’s delicious”, “I miss you so much”, “Get a bucket”, “Coca-Cola”… they are all such simple and easy-to-spread spoken words, especially good.

Three wisdoms: Naming values.

Since the reform and opening up, China has developed rapidly. Some individuals or companies have committed a lot of fraud for their own personal gain. Many fake and shoddy products have appeared in the society. Some people even say "honest" People suffer” and “Integrity is stupid”. At this time, a brand with the name "silly" declares to the society that I am "silly" and I am still an "old fool". If I act with integrity in the world, it will be easily recognized by consumers. With the improvement of national literacy and the construction of the legal system, integrity has become the standard for individuals and enterprises. "Lv Laosha" reflects the corporate values ????in the brand name, which is not only a display of self-spiritedness, but also an excellent communication of value marketing.

There are also many companies that reflect values ??in their company names, such as "Huawei", "Founder", "Zhongzhixin" and so on.

Four Wisdoms: Nicknames.

"Old Silly Lu" is a person's nickname at first glance. Using such a name as a brand name, the character's image and personality will be grafted onto the company, and the company will have a spokesperson, making the company more recognizable. Affinity makes it easier to gain emotional recognition from consumers and brings the brand closer to consumers. When I see this brand name, the image of an honest and honest elder who works hard comes to mind.

Many brands now like to use people’s nicknames or appellation images as brand names, such as “Master Kong”, “Mr. "Liquid"... In this way, the brand not only has a character image, but also a character.

People have nicknames and prominent images, which are easier to remember. "Black Whirlwind Li Kui", "Leopard Head Lin Chong", "Wu Yong with Many Stars"... have distinctive images and outstanding personalities. This is what characters need, and what brands need more.

Some brands use people's names or words similar to people's names to name their brands, such as "Zhang Xiaoquan Scissors", "Wang Zhihe Tofu", "Classmate Xiaoming", "Jiang Xiaobai", "Qiaodan" , "Ford Motors", "Honda Motors"... Most of these names are company founders or influential figures, and some are fictitious characters, which are also very good. But compared with nicknamed brand names, they are not as easy to remember as nicknames, and their imagery is not as prominent as nicknames.

There are many ways to name a brand. The methods used by "Old Silly Lu" are very good naming methods and are worthy of everyone's learning.