In the first "China's Top Ten Clothing Wholesale Markets" selection event in 2005, Lusong Clothing Market stood out from dozens of professional clothing wholesale markets across the country with its absolute advantages and ranked among the top ten clothing wholesale markets in China. This selection event lasted for three months. Dozens of large-scale clothing wholesale markets in more than 20 provinces and cities, including Beijing, Zhejiang, and Guangdong, signed up to participate in the competition for the "Top Ten" markets. It is reported that the market participating in the selection must meet certain conditions, such as the annual turnover must reach more than 1 billion yuan, the market must reach a certain building area, and must have greater social influence, popularity and reputation, and the product radiation area must be relatively large. Guang et al.
The Lusong Garment Market Group has been actively guided by the leaders of the Zhuzhou City and Lusong District governments, providing a relatively relaxed development environment for self-employed businesses and consciously cultivating the market. After "Three Thousand Three Keys" and two result adjustments, there are now 5 large-scale logistics distribution centers in the Lusong Market Group, as well as more than 100 dedicated freight lines to all parts of the country and more than 60,000 square meters supporting the logistics distribution centers. The warehouse system is a comprehensive e-commerce center with an annual turnover of more than 10 billion yuan and an annual tax payment of 400 million yuan. It has become the largest clothing market group and regional clothing logistics center in Central and South China.
The scenery here at Xiaoxiang hub is unique
Zhuzhou City’s Lusong Clothing Market Group is famous in Hunan Province and across the country. Every day there are 200,000 to 300,000 merchants and customers from all over the country. . As the largest transportation hub in South China, Zhuzhou is bustling with business and businessmen from the east, west, north and south gather here, presenting a prosperous logistics center. As the "bridgehead" of the central region, Zhuzhou is the largest transportation hub in southern my country. The convenient and smooth railways, highways and shipping make it a transportation fortress city traveling from south to north, east to west. With unique regional advantages, in the early 1980s, Lusong people set up a simple road market with iron frames on Disheng Street next to Zhuzhou Railway Station, forming the earliest professional clothing market in Zhuzhou City.
As one of the important pillar industries in Zhuzhou, the apparel industry has entered a mature development period. Today, Zhuzhou has more than 5,000 clothing processing companies of different sizes. According to incomplete statistics, more than 4,000 domestic and foreign brands have settled in the Lusong clothing market group alone, and business owners have registered more than 500 trademarks. , a situation of "processing fever and brand fever" has emerged. One of the business owners believes that Lusong Clothing Market has good transportation, early start and strong strength. Comparatively speaking, among the three major clothing markets in Zhengzhou, Wuhan and Zhuzhou, which have developed due to their transportation advantages, Zhuzhou is the strongest, occupying an important position on the two most important railway trunk lines in the country, and has the fastest access to technology and information.
Wisdom and hard work create a treasure trove of wealth
Zhuzhou Lusong Clothing Market Group is mostly renovated on the basis of the old city. Even the newly built markets are generally of lower grade and have supporting service systems. It is not perfect, with poor shopping environment, congested traffic, poor cargo flow, and many fire hazards. Due to repeated construction, disorderly competition, and lagging urban planning and market management, the Lusong market shrank for a time. The "Phoenix" that originally invested and started business here began to fly abroad. For a long time, the operators of the Lusong market have gone out alone to transfer goods, making it difficult to form a pattern of large inflows and outflows in the market; market information channels are blocked, and whether they are popular or not depends on experience; most of the thousands of clothing processing factories are in "No license, no brand, no standard" small workshop stage.
In order to improve the modern operating level of the Lusong market, the Lusong District Government decided to re-adjust the market positioning and guide operators to start their second business in modern logistics and information flow. In compliance with the laws of market development, the two governments in Zhuzhou City made a major decision on the transformation and restructuring of the Lusong Market Group in 2000. They decided to invest 1.6 billion yuan in about three years to completely transform the Lusong Market Group. The Lusong District Government will This is listed as "Project No. 1". Following the principles of "government guidance, environmental attraction, planning first, social financing, and market operation", Lusong Clothing Market Group officially launched the "two reforms and one mention" (restructuring, transformation, and improvement of city and market taste) project in October 2001. , and strive to improve the modern management level of Lusong market.
In 2003, the "China Town" clothing market project of the Lusong Clothing Market Group in Zhuzhou City, which cost more than 300 million yuan, was officially launched. At that time, several thousand business owners from the "China Town" Investment Promotion Department came from other places. In order to be the first to book the prime auxiliary seats in the "China Town", they lined up at the door for hundreds of meters. More than 380 shops were reserved that day. Empty. According to Cai Dianwei, head of Lusong District, Lusong District’s investment promotion that year set a new historical record, with the total amount exceeding the sum of the previous five years.
Over the past year, 18 markets have been successfully renovated. The government has invested 270 million yuan in renovation funds, demolished more than 4,000 old stalls, covering an area of ??210,000 square meters, and established a comprehensive e-commerce center. Huanzhou City and Golden Triangle Market were transformed into modern commercial markets focusing on e-commerce. The aisles in the market are spacious, bright and magnificently decorated, further consolidating the status of Lusong Market Group as a regional apparel logistics center in Central and South China. After the renovation, the market has taken on a new look, becoming more dazzling and colorful. The urban and market tastes have been greatly improved. The daily turnover has increased by 30%, and the efficiency has increased by 10 percentage points. It has become a "gold nugget" for the majority of business owners. The treasure land has deeply attracted merchants from all over.
A series of good shows to promote the culture of Emperor Yan
In order to promote the merits of Emperor Yan and expand and strengthen the clothing industry in Zhuzhou, Zhuzhou City has held the Yandi Clothing Business Festival every year since 2003. It aims to publicize and promote the Lusong brand, expand the influence of the Lusong clothing market group, consolidate and expand the radiation area, increase visibility, attract brands to Lusong, promote local brands to become bigger and stronger, promote the rapid development of the clothing processing industry, and is committed to creating Chinese clothing Famous city. Cai Dianwei, the mayor of Lusong District, expressed the original intention of the district government to actively guide the development of the private economy.
As Cai Dianwei, the mayor of Lusong District, Zhuzhou City, said, "the characteristic tree is evergreen", which has become the driving force behind the acceleration of Zhuzhou's clothing market. A theorem of development. Since 2003, several Yandi Clothing Business Festivals held in Lusong, Zhuzhou have not only promoted the continued growth of Lusong Clothing Market Group, but also attracted an investment boom in Lusong Clothing Industrial Park, bringing Lusong Clothing Market Group. With the arrival of unlimited business opportunities, more than 200,000 merchants and employees from all over the country have made the flow of people, logistics, capital, and confidence in Lusong increasingly active, and the market has become more prosperous relying on the local transportation advantages to expand business circulation. The "characteristic economy" article has enabled Zhuzhou to establish its leading position in clothing circulation in Central and South China.
Songs of joy will continue to lead to tomorrow's glory
After more than 20 years of development and growth, the Zhuzhou Lusong Market Group has grown. It has become one of the top ten clothing markets in China and the largest clothing logistics center in Central and South China. Lusong Market, China Town, Huali Market, Huanzhou City Brand Market... In the Lusong Market Group, which is less than 1.5 square kilometers, there are There are 43 professional apparel markets of various types gathered together, with a total market area of ??735,000 square meters, a total of 16,000 shops and stalls, more than 100,000 employees, and an annual transaction volume of nearly 20 billion yuan. "Emperor Yan 'made sesame into cloth and used it to make clothes'. He was the first to open up the market and promote mutual exchange."
With the transition of Chinese society from a subsistence-based society to a well-off society and the transformation of the clothing industry from product competition to brand competition, the Lusong clothing market group has become the largest clothing logistics center in central and southern my country after more than 10 years of development. and one of the top ten clothing markets in the country. "Lusong Brand" is famous in Sanxiang and Jiuzhou. The establishment of this brand is the result of the hard work of batch after batch of entrepreneurs from all over the country who came to Zhuzhou yesterday. It is also the result of the hard work of more than 20,000 business households and nearly 100,000 practitioners in the market group today. It is the hard work and sweat of the majority of market owners and self-employed households that has raised the economic banner of Lusong