Its products cover a wide range of prices, including T-shirts, coats and other mid-range products. There are also high-end furs, casual coats and down jackets, so the positioning is more complicated.

Ba Jin is a household name among domestic men's wear brands. Even though many people may not have worn its clothes, they must have heard of this brand. Founded in 1980, it was founded in Jinjiang and is now headquartered in Shanghai. At first it was mainly jacket-style clothes. After becoming famous, the styles of clothing gradually increased.

Ba may be one of the fastest growing men's wear brands in recent decades. In 20 16, Ba Jin was one of the top 500 most valuable brands in China, ranking first in men's wear in China.

Interpretation of ba Jin s men s brand logo;

It consists of three parts: "King Totem", "K-BOXING" in English and "Ba Jin Men's Wear" in Chinese. "The Lord of the Rings: The Return of the King" not only has the traditional ancient rhyme of Zhong Ding inscriptions in the Bronze Age, but also has the mysterious legend of the ancient Egyptian Sphinx civilization. On the basis of struggling, masculine and domineering male totem, it incorporates fashionable, avant-garde and unique artistic elements.

The logo of Ba Jin's men's wear brand means "the return of the king", which consists of four unconnected and asymmetrical figures concentrated on the axis, representing the convergence of the four directions of the world, echoing each other and living in harmony, forming a totem image of a confident king, implying Ba Jin's world outlook of "observing astronomy to change with time and observing human nature to transform the world"

The decorative pattern with a blank space in the middle looks like an official seal, which is a symbol of honesty and solemn commitment, and represents Ba Jin's men's values of pursuing excellent quality and respecting customers.

Refer to the above? Baidu Encyclopedia-Ba Jin