Jiaozi is a brand strategy formulated on the occasion of the tenth anniversary of Jiaozi brand, which declares the determination of Chengdu Tobacco Factory to forge ahead. China jiaozi strategy is an enterprise measure for Cheng Yan to deepen brand building on the basis of the success of the Tenth Five-Year Plan.

The appearance of Jiaozi in 2008 is a perfect interpretation of this strategy. As a model of Chinese cigarettes, Jiaozi is ambitious in development management, technical content, application of scientific and technological achievements and brand marketing management, and has made good breakthroughs and achievements.

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Giant panda "Jiaozi"

Giant panda "Jiaozi", birthday:1August 2, 9951. When he was 8 months old, he was adopted by Chengdu cigarette factory and named Jiaozi. I hope the giant panda Jiaozi can live forever and live with human beings. Thus creating a precedent for social adoption of giant pandas. Since then, many enterprises and celebrities have adopted giant pandas, contributing to the protection of the world's biodiversity.

At this point, "Jiaozi", who is less than one year old, frequently appears in public service advertisements of TV stations and becomes the focus of public attention. The panda Jiaozi is the star and pride of Chengdu, especially the favorite of many children in Chengdu. In chengdu research base of giant panda, the hometown of giant pandas, many children are scrambling to see and accompany "Jiaozi", and "Jiaozi" has become the image ambassador of "protecting pandas and protecting ecology" in people's minds.

Baidu Encyclopedia-jiaozi