The brand was founded before 1956. Time-honored brand refers to a brand with a long history, products, skills or services handed down from generation to generation, distinctive China traditional cultural background and profound cultural background, which has been widely recognized by the society and formed a good reputation.

Second, analysis

Chinese time-honored brand refers to an enterprise name and product brand that inherits and inherits the excellent cultural tradition of the Chinese nation in long-term production and business activities, has distinctive regional cultural characteristics and historical traces, has unique scientific and commercial characteristics, and has gained wide social recognition and good commercial reputation. Time-honored brands are not only a commercial landscape, but also a historical and traditional cultural phenomenon. The China Time-honored Brand Revitalization and Development Committee consists of a secretariat and an expert committee. The Secretariat is located in the Business Reform and Development Department of the Ministry of Commerce, and is responsible for the organization, coordination and daily management of the Revitalization Committee. The expert committee consists of experts from various industries, legal experts, trademark experts, brand experts, enterprise management experts, quality experts and historians. Mainly responsible for the evaluation of Chinese time-honored brands, and participate in the demonstration of related work.

3. What are the scope of identification of Chinese time-honored brands?

The scope of identification of Chinese time-honored brands: department stores, traditional Chinese medicine, catering, clothing, condiments, wine, tea, baked goods, meat products, folk handicrafts and other commercial and service industries.