In people's lives, what is the most attractive force and what can inspire people's long-lasting enthusiasm? That is career.

The Bible clearly states: "If anyone refuses to work, he must not eat."

This tells us: Regularly doing some useful work is very important to a person's happiness. and happiness are very necessary. No matter how beautiful something is, only by putting in corresponding labor and sweat can people understand how hard-won this beautiful thing is, and therefore cherish it more. Only then can people enjoy joy and happiness from this "possession". This is An everlasting principle. Even a leisurely life is not sweet if it is not obtained through one's own efforts. It is something that is not exchanged for your own labor and sweat. If you have not paid for it, you do not deserve to enjoy it.

A person who has nothing to do, no matter how amiable he is, no matter how good a person he is, no matter how famous his reputation is, he cannot be truly happy. Life is labor, labor is life. Loving one's work and respecting labor are prerequisites for maintaining good moral character. Only by loving work and respecting labor can we resist the erosion of all kinds of despicable and decadent thoughts and the temptation of all kinds of vulgar tastes. Even in terms of pure personal enjoyment, proper and useful labor is entirely necessary. Without working, you cannot enjoy the happiness brought by working. Early Christian pastors took pride in participating in all kinds of hard manual labor.

Saint Paul advocated: "He who does not work shall not eat." He has relied on his own hard work to support himself all his life. He feels honored that he lives like this, and that he does not owe anyone else a penny. And proud. When Boniface arrived in England, he held the Gospel in one hand and a carpenter's ruler in the other. Later, he moved from England to Germany, and he still relied on his carpentry skills to make a living. Luther is even more like this. Luther worked in many jobs throughout his life, including gardening, construction, lathe craftsmanship, watchmaking, etc. No matter what he did, he was extremely diligent, and he always obtained bread by his own labor.

So, regularly and habitually engaging in some beneficial undertakings is very necessary for a person's happiness and happiness. Once they leave this kind of regular, beneficial physical and mental labor, women will be bored, listless, idle, depressed, dizzy, and the nervous system will be disordered. Over time, the body will naturally collapse inexplicably. Come down. Carolyn Birthers once well-intentioned warned her newly married daughter Louisa not to give in to laziness and boredom:

“When the children go out for a half-day "When I'm on vacation," she said, "I myself am like an owl during the day, listless, in a daze, and monotonous. Young wives will feel a little monotonous, boring, and tired to a certain extent. Don't fall into this state. . The best way to overcome boredom and depression is to work diligently and work with confidence. Once a person participates in labor, happiness will naturally come to you, and boredom and monotony will escape. Work diligently. ;Work, work happily, and always do something useful. Laziness is a trap set by the devil for all big and small people. Once you fall into this trap, you are falling into the hands of the devil. This is what your grandfather said. Yes, this is indeed a wise saying."

It can be seen that those who have formed the habit of working are always restless, and laziness is unbearable pain for them. Even if circumstances force them to terminate the job they are accustomed to, they will immediately move on to other jobs. Hard-working people find new jobs quickly because they cannot bear the pain of leisure.

It is true that there are many jobs that are very monotonous and boring, and the work that is too heavy is always painful. However, even monotonous work is better for most people than doing nothing, provided the work is not excessive in quantity.

According to the nature of the labor and the ability of the worker, work can indeed be divided into various levels, from mere dull relaxation to the deepest joy. Many people do work that is not inherently interesting, but even that work contains some great benefit. First, work can occupy a lot of time in a day without having to decide anything.

There are many people who, when they can arrange their time as they please, cannot think of anything happy to do. No matter what they decide to do, they always feel that there must be something else that would be happier to do, and this distresses them greatly. Russell pointed out: "The ability to consciously and intelligently fill free time is the last product of civilization, but few people have yet reached this level." Secondly, making choices itself is also very annoying. Except for particularly creative people, many people like to be told what to do every hour of the day, as long as the order is not too offensive.

Therefore, work was first praised as a means of relieving boredom. A man may feel bored while doing necessary but not very interesting work, but this boredom is nothing compared with the boredom he feels if he does nothing all day long. In addition, another benefit of working is that it makes the holidays particularly fulfilling and enjoyable. If a person does not have to work so hard that he loses his physical strength, he is likely to find more enthusiasm in his free time than a person who does nothing.

In addition, work provides opportunities for success and ambition. In many jobs, the measure of success is income. People's desire to increase their income is actually the desire to achieve success and the desire to feel comfortable with more income. However boring the work itself may be, it becomes tolerable if it becomes a means to gain a reputation, whether worldwide or in one's own little circle. The persistence of purpose is one of the most basic factors for long-term happiness. For most people like Akio Morita, this is mainly achieved in the process of work.

Initially, Akio Morita erected a billboard with the word sONY at the Tokyo airport. Then, he spent ten years of no profit to pave the way for himself and opened up the American market, becoming the first Japanese company to realize its dream of internationalization. As a result, Sony has become a huge international electronics manufacturer, the fourth largest electronics company in the world after Panasonic of Japan, Siemens of Germany, and Philips of the Netherlands. As a result, Akio Morita was awarded the Albert Medal by the British Royal Academy and was featured on the cover of Time Magazine in the United States.

He is such an outstanding entrepreneur. His requirements for himself have always been to cherish time and work hard. Not only that, he also requires the same for his employees. He said: "When you leave our company or leave this world thirty years later, I don't want you to regret wasting your most precious years here; otherwise it will be a tragedy."

Akio Morita Born in a brewing family in Nagoya, Aichi Prefecture, Japan, he was very fond of electronic products when he was a teenager. Japan failed in World War II. Just after the war, he wanted to go to Tokyo to develop. His father said to him: "How dare you, a young boy, still want to cultivate flowers from the ruins of the empire?" Akio Morita didn't. Listening to his father's words, he came to Tokyo with his teacher and started his own business. They started with 500 US dollars and established Tokyo Communications Industry Company on the ruins of the war. This company was the predecessor of Sony.

In Sony's development process, Akio Morita focused on creating the market rather than winning the market. This is the main difference from other operators. Most operators guide their business direction according to market demand, but Akio Morita does not. The goal of his hard work is to enter the market with his products and let the market move for his products, rather than his products moving with the market. It is very difficult to achieve this, but Akio Morita is not discouraged at all. He believes that as long as he works hard and his employees are willing to work hard, the extra effort will definitely be compensated.

When demand emerged with the advent of Akio Morita's new products, Akio Morita had already succeeded. Akio Morita told his employees to continuously develop and research new products, and throughout the process, Let new products continue to be added.

For innovation, Akio Morita always pays a lot of money. For example, Akio Morita plans to use products to lead the trend, and he must prepare for new products. Akio Morita's company wants to produce some products that have never been sold on the market, that is, products that have never been produced by other companies.

Under the leadership of Akio Morita, Sony maintains 6% of its expenditures on research and development of new products every year, and in some years it is as much as 10%. In the most recent year, the company's budget for research and development was as high as 1.1 billion US dollars. Someone has calculated that Akio Morita's company can actually launch four new products every day, and a thousand new products can be launched every year. When it comes to creating and launching new products, Akio Morita has never been afraid of spending a lot of money. In addition to funds, Akio Morita also has a large scientific and technological team, that is, high-tech power, responsible for development and creation tasks. When Sony is expanding its sales, other competitors are watching cautiously. Therefore, Sony often monopolizes the market for a year or more before other companies believe that the product will be successful, so other brands Similar products have also been launched. During this period, Sony has made a lot of money, and has new innovations and new products. It will re-occupy the market with new products. Akio Morita discovers some information in his life and work, and then processes this information. He can always find some new inspiration, which he can then use in his own products.

Hard-working members always connect what they see and hear with their work, as is Akio Morita. When various radio and television stations in the United States began broadcasting, Akio Morita realized that people should be able to use it at home, so Akio Morita thought that the large-size video recorders used by radio stations were inconvenient and very expensive. If this kind of machine is introduced into the home for work purposes, there will be an unlimited market. Although television has given people a whole new world, it also has shortcomings. No matter how good and interesting the TV programs are, they cannot save information, so people have to change their schedules. If employees are required to learn some outside information in the company, watching TV and those primitive methods are somewhat unreasonable. If there is a small pocket video tape or other things that can replace these, it will definitely is a new project.

Once Akio Morita has his own idea, he will immediately study its feasibility with technical staff. Akio Morita told the technicians that he wanted a pocket-sized product, but its functions were the same as those of the larger ones. Soon, such a product appeared, and at the same time, such a product also brought huge profits to Akio Morita and the company he managed. This product is the pocket-sized camera and video recorder we use today.

Akio Morita constantly tells his employees: work hard and never be satisfied with the status quo. Changes are required not only in the field of crafts, but also in people's concepts, opinions, fashions, hobbies and interests. If any enterprise is not good at understanding the significance of these changes, it will not be able to survive in the business world, especially in the high-tech electronics field. The former president of Sony, Dai Ibuka, was a golf fan and a music fan. He dreamed of one day producing a product that could be used to listen to music while playing golf. In this way, those who go out for a walk, drive, or ride in a car can also do other things while listening to music. Ibuka drew this idea on a piece of paper, and then told the research and development personnel in the laboratory. The scientific research team immediately conducted painstaking research based on his idea. With the cooperation of the entire company and the electronics department, they finally overcame the difficulties and made the dream come true. It became a reality, and a cassette player was successfully developed.

In addition to constantly developing new products, Akio Morita has a new explanation for cherishing time and working hard, which is to make reasonable judgments about future work and grasp the present. The reason why an entrepreneur can become big is determined by many aspects. Akio Morita's goal is simple, but it is also difficult to achieve. For example, the pocket cameras and video recorders we mentioned just now are not easy to develop, but it is even more difficult to break into their own market. On this issue, pocket cameras and video recorders also took a lot of trouble.

The United States is the most developed country in the world. Akio Morita understands that every company has the ideal of opening up the American market. Based on this ideal, Akio Morita was determined to gain a foothold in Japan first, and then enter the U.S. market after gaining a foothold. When Akio Morita really entered the United States, he was immediately favored by Blowa Company, a large American company. They asked Akio Morita to produce a small radio and ordered 100,000 units. This was their first appearance in the United States, but in accordance with regulations, these radios were eventually sold under the Blowa Company trademark.

One hundred thousand units is undoubtedly a very attractive figure for Sony, which has just set foot on the land of the United States, and its income is also very considerable. However, Akio Morita was not moved by this. He felt that Burova relied on itself as an old and large company to bully small companies. Bulova Company threatened: "We are a famous company with a history of fifty years, but no one knows your brand in the United States." Morita Akio confronted him tit for tat: "Your company fifty years ago, wasn't it the same? Is it no different from our current company? I am now taking the first step towards fifty years later with my company's new products!" In the end, their deal was not concluded, and Akio Morita did not regret it.

Akio Morita felt that his product would be very popular, but he did not expect that when this product was launched on the market, many people did not know what it was and what it was used for. Akio Morita began to put a lot of energy into sales promotion activities. He used cars to pull products and went to companies, schools, and stores to display new products. People were amazed when this weird-looking answering machine recorded their conversations and then played them back. However, surprise is surprising, very few people bought it, because everyone had the same feeling: although it was good, it seemed too expensive as an entertainment product.

So, Akio Morita began to study how to get people to accept such a product. Later, something suddenly enlightened him: that time Akio Morita saw a customer buying an old jar without hesitation. He thought why he wanted to buy this old jar because it was so expensive? Akio Morita asked this person, and the person said , although it is more expensive, but in his eyes, this jar is worth buying. Akio Morita understood that the question was not whether my things were expensive or not, but whether they were worth it in people’s eyes. So Morita Akio changed the way of publicity, and he found some valuable people to promote it for him. When Akio Morita learned that many court stenographers had to work overtime due to lack of staff, he immediately brought answering machines to perform at homes, and the court quickly placed orders in large quantities. Later, Akio Morita shifted the focus of his promotion to schools, because at that time, Japan was under the control of the US military stationed in Japan and began to vigorously carry out English education. There was a shortage of English teachers, especially the conditions for conversation and listening training were very poor, and they just needed answering. Machine tool.

Throughout the entire product promotion process, Akio Morita’s hard work made him understand that when a new product comes out, it is necessary to find its use. When people realize the use of this product, , the promotion of this product is completed. Only such promotion can make the enterprise more dynamic.

Looking back at Akio Morita’s business journey, we find that success is not achieved overnight, but is the result of hard work.

So, when you are engaged in a useful job, the work is full of fun, and the satisfaction it can give is much greater than the satisfaction brought by just escaping from boring work. The satisfaction derived from the success of a great constructive enterprise is the greatest joy that life can offer. Bible Proverbs

Work hard and live a carefree life; chat all day long.