Wuling Motors is recommended as an economical and affordable car brand.

The Wuling Automobile brand was born in 1985. It embodies the enterprise's spirit of "hard work and continuous self-improvement". It has now become one of the most valuable brands in the Chinese automobile industry. The "Wuling" text and graphic trademarks were awarded "China's Well-known Trademarks" respectively.

Wuling Motors takes "Quality Drives Life" as its brand positioning and wholeheartedly brings high-quality products and enthusiastic and trustworthy services to car owners. It has become a powerful assistant and close friend of Wuling users, which has witnessed Their struggle journey, full of persistence, touching and joy, has also helped more and more Wuling users embark on the road to success.

SAIC-GM-Wuling Automobile Co., Ltd. was officially established on November 18, 2002. It is a joint venture between Shanghai Automotive Group Co., Ltd., General Motors (China) Company and Liuzhou Wuling Automobile Co., Ltd. * A large-scale Sino-foreign joint venture automobile company jointly established, its predecessor can be traced back to Liuzhou Power Machinery Factory established in 1958. Since its establishment in 2002, the company's scale has continued to expand, its production and sales have continued to grow, and it has developed into an international and modern micro and small automobile manufacturing enterprise.

Introduction to the philosophy of Wuling Motors

As a car, the early products of the Wuling brand were affectionately called "high-roof" vans by the people. The information conveyed was mainly functional, such as Solid and durable, spacious, etc., it also contains emotional benefits, such as practicality, frugality and diligence. The series of new models launched by the company after the joint venture continue its pursuit of quality, and the related sub-brands have their own characteristics.

The company's corporate citizenship behavior that has the courage to assume social responsibilities in the new era will also send positive messages to customers - responsibility, humanity, intimacy, etc. Through the actions of the company, people can generate positive brand associations, generate new identification with the brand, and ultimately form a strong relationship between the brand and the customer. The brand personality is fully and three-dimensionally enriched from the aspects of function, emotion and consumer self-expression. stand up.

The above content refers to Baidu Encyclopedia-Wuling