As a symbol of a company, a trademark plays a very important role. It is the face of the company and the manifestation of the brand. When an enterprise registers a trademark, it means that it enjoys the exclusive right to use the registered trademark, so now enterprises will choose to register the trademark through legal channels. First, they have the legal right to use the trademark, and second, they can develop their own brand market.

Before registering a trademark, a very important step is to conduct a trademark search. First, let’s understand why we need to conduct a trademark search before registration?

1. Check whether there are identical or similar trademarks in the same category

China pays more and more attention to copyright protection, so more and more companies or individuals apply for trademarks every year , before applying for a trademark, if through trademark search you find that the trademark to be registered already exists or is similar, if you rush to register it, the registration may not be successful. But if you know this information in advance, you can redesign the trademark and submit an application for registered trademark.

2. Check whether the trademark may have been registered

Because the importance of trademarks has become increasingly prominent, it is possible that your trademark has been "targeted" before it has been registered. Once registered, I went to preemptively register the trademark. If I tried to register it later, the registration would not be approved. However, if the preemptively registered trademark is successful, there will be a 3-month publicity period. If you have any objections at this stage, you can file an application. Register the squatted trademark through legal means.

3. Check whether a trademark is distinctive

What is distinctiveness? For trademarks, distinctiveness means that they must have the characteristics of their own brand and cannot register generic words. For example, the registered trademark of a clothing brand is "...clothes", a footwear brand is directly registered as "shoes", etc. Includes some common terms that are well known and accepted by the public.

4. Check whether the trademark has adverse effects

Adverse impact refers to whether the trademark name has negative information or reminds people of bad aspects.

We understand the importance of trademark registration inquiries, so how to conduct free trademark registration inquiries?

1. Search the China Trademark Network on the webpage

It should be noted that the website marked with "official website" information at the back is the official website of the Trademark Network, and the "China Trademark Network" is organized by the National Knowledge Infrastructure A website for online query of trademark registration information hosted by the Trademark Office of the Intellectual Property Office. Three types of trademark registration information inquiries are provided: trademark identical or similar information inquiry, trademark comprehensive information inquiry and trademark review status information inquiry.

A. Click to enter the official website of the Trademark Network, and then you can find the trademark search option on the homepage to search for trademarks.

B. Click on the trademark query to enter the webpage and you can see the category of the query.

C. Select the trademark information you want to query and select an item to query.

2. Web search for intellectual property and free trademark query

Intellectual Property is a relatively comprehensive trademark website that not only provides free trademark query, but also provides services such as trademark transfer. Click to enter the website and you can find the place for trademark inquiry on the home page.

The number of historical trademark inquiries for intellectual property rights is also relatively large. Many people make inquiries through intellectual property rights every day, and the search results are relatively fast. If you still have doubts about the search results, you can also consult on the website It is relatively worry-free for professionals to assess the risks of trademark registration.

The above are two simple methods for free search of trademark registration. Those who want to register a trademark and conduct trademark search can try the above two methods.