The Li culture in Longxi arose in the Zhou and Qin Dynasties, appeared in the Han Dynasty, and flourished in the Tang Dynasty. It is one of the four major cultures in Gansu along with Dunhuang culture, Tianshui Fuxi culture and Labrang Monastery Tibetan Buddhist culture. It is an important part of China's excellent traditional culture and a valuable cultural heritage. With the registration of the trademarks "Li's Hometown" and "Li's Culture" and the gradual emergence of this cultural brand effect, Longxi's Li's culture has received more and more attention and has gradually transformed into a cultural industry. "Longxi Hall" is the clan ancestral hall with the Li surname all over the world, and is also a symbol of the Li culture in Longxi. Li culture itself is a surname culture, and the deepest meaning of surname culture is clan inheritance and ethnic cohesion. The culture of the Li family in Longxi not only represents the culture of a certain region, but also supports the fundamental and spiritual needs of people with the surname Li all over the world to seek their roots and worship their ancestors.

In 1992, Gansu Province restored and rebuilt the "Longxi Hall" in Longxi County and established the "Longxi Li Culture Research Association"; in 1993, it listed "Li Culture" as one of the four major cultural institutions in the province. One of culture. In 1992, 1994, and 2005, the Longxi Li Culture Research Association, the Gansu Longxi Li Culture Research Association, and the Longxi Li Culture Research and Development Center were successively established to conduct correspondence, information exchange, and news media introductions to Longxi Li culture. In various forms, we have carried out a series of publicity activities with great influence.

"People's Daily" - overseas edition, "Gansu Daily", "Hong Kong Commercial Daily", "Philippine Commercial Daily" and more than a dozen newspapers; CCTV, Northern TV, Gansu TV, Dingxi TV, etc. Many TV stations; World Li's Network, Li's Network, Longxi Li's Culture Network, Lanzhou University website, Longxi County Government Information Network and many other websites have published information materials introducing Longxi Li's culture or professional research on Longxi's Li's culture . The State Post Bureau has published a series of stamps and postcards about the Li culture in Longxi. The choreographed "Fengyun Longxi Hall" also participated in the performance of the 4th China Art Festival. Multi-angle and all-round publicity and the writing of relevant papers have given Longxi Li's culture a far-reaching influence at home and abroad.