Overview In 2006, Wenzhou's shoe leather industry entered a healthy development track, and the industrial economy grew steadily. On December 7, “China Shoe Capital” passed its first re-evaluation. Throughout the year, the city's shoe leather industry achieved a total industrial output value of 56 billion yuan, a year-on-year increase of 10.6%, and realized profits and taxes of 3.6 billion yuan, of which profit was 1.34 billion yuan. There are 660 enterprises above designated size, achieving a total industrial output value of 39.2 billion yuan. There are 16 companies in the industry with annual sales revenue of more than 500 million yuan, and 64 companies with annual sales revenue of more than 100 million yuan. 22 shoe leather manufacturing enterprises were included in Wenzhou City's "Five Batches" key enterprises, and 18 entered the city's top 100 enterprises in 2006. 6 entrepreneurs won the title of Meritorious Entrepreneurs of Wenzhou City in 2006.

For the whole year, the footwear industry above designated size achieved sales revenue of 22.34 billion yuan, an increase of 22.3%, and incoming tax revenue of 1.6 billion yuan, an increase of 18.1%, accounting for 6.91% of the city’s tax revenue. Among the 13 characteristic industries China’s revenue growth ranked second. 12 shoe leather manufacturers entered the top 100 national tax payers in Wenzhou in 2006.

The annual export of footwear was 480 million pairs, worth US$1.965 billion, an increase of 10.42%, accounting for approximately 1/4 of the city’s export volume, an increase of 26.04%, and accounting for 44.21% of Zhejiang Province’s footwear export volume and export value. 62.9%. The average unit price of exported footwear increased by 13.6% year-on-year. 16 shoe leather companies entered the top 50 production companies in Wenzhou City that received tax exemptions, credits, and refunds in 2006.

Shoe Leather Brand Building In 2006, Wenzhou City formulated the "ABC Classification Rules for Leather Shoe Manufacturing Enterprises" to cultivate brand-name products for Class A companies, support Class B companies, and supervise Class C companies. Throughout the year, the shoe leather industry added 9 new titles of "China's Famous Genuine Leather Shoes", bringing the total to 20. 7 new Chinese well-known trademarks were added, bringing the total number to 17. Five new national inspection-free products were added, bringing the total to 56. 6 new Zhejiang famous trademark companies were added, bringing the total number to 31. 7 new Zhejiang famous brands were added, bringing the total to 21. There are more than 140 companies in the industry that have passed ISO9000 certification, 4 companies have passed ISO14000 certification, 1 company has passed the international standard for social responsibility (SA8000) certification, 37 companies have passed the standardization system, 47 have passed the testing system, and 388 national patents have been obtained. There are 3 famous export enterprises in China and 7 famous brand enterprises in China. Rongguang Group, Dongyi Shoes, Taima Shoes, Jindi Shoes, Dasen Shoes, and Juyi Group are included in the list of first-class manufacturers of exported industrial products by the General Administration of Quality Supervision, Inspection and Quarantine. Four trademarks, Aokang, Red Dragonfly, Kangnai and Dongyi, were shortlisted for the "Top 500 Most Valuable Trademarks in China". Aokang Group has been rated as the only iconic brand in China's leather shoe industry by the China Brand Research Institute. Kangnai Group was selected as one of the "Asia's 500 Most Valuable Brands" by the Asia International Famous Brand Certification Supervision and Management Center, China Industrial and Commercial Times and other institutions.

Technological innovation of shoe companies In 2006, shoe companies in Wenzhou City attached great importance to technological innovation, updated production equipment, used new technologies to transform traditional industries, and improved the level of supporting industries. Red Dragonfly Group adheres to the combination of industry, academia and research, and has established technology laboratories with LARIO, a century-old Italian company, and famous domestic universities, completed more than 10 leather shoe technology improvements, and applied for 16 national patents. Jindi Shoes has invested in the purchase of internationally advanced shoemaking process equipment to achieve scientific integration and operation of R&D, design, production and manufacturing, logistics inventory and marketing. Gilda Shoes launches the fifth generation of nano-functional air-conditioning shoes. Kangnai Group launched business Shushi shoes, which were certified by the international authoritative footwear industry research organization. Aokang Group and Zhejiang University jointly developed China's first foot-measuring and shoe-setting machine with independent intellectual property rights. Dongyi Public Bonded Warehouse was officially licensed and put into operation. Aolun Shoe Industry is equipped with a harmless, high-efficiency, energy-saving and multi-functional incinerator to treat shoemaking waste harmlessly. Six companies were selected into the first batch of "Science and Technology Demonstration Enterprises in China's Leather and Shoemaking Industry", accounting for 46% of the total number selected.