1. What's the difference between the right to name an enterprise and the exclusive right to use a trademark?
1, the trademark is valuable. Trademarks are intangible assets of enterprises, and there is no very fixed judgment on the value of trademarks. The value of a trademark as an asset in the process of investment or operation, that is, the amount of capital contained in the trademark assets. It refers to its capital value, not its honor or subjective value. Common value judgments usually depend on the recognition and acceptance of trademarks, and are evaluated by the estimated value that trademarks can bring to enterprises.
2. Trademarks are time-sensitive. According to Article 39 of the Trademark Law, the period of validity of a registered trademark is ten years, counting from the date of approval of registration. It can be renewed twelve months before the expiration of the validity period and pay the renewal fee. Each renewal is still valid for ten years. There is no limit to the number of renewals. If no application is made within this time limit, it can be extended for 6 months. If no application for renewal of registration is made within the grace period, the Trademark Office shall revoke its registered trademark and make an announcement.
3. Trademarks are divided into ordinary trademarks and well-known trademarks according to their honor.
A company name, like a person's name, is a title. The general combination methods are: domain name, store name and industry name.
Limited (liability) company, for an enterprise, the company name is very important to the development of the enterprise, which is related to the development and recognition of the enterprise in the industry when consumers consume the products put on the market after the products operated by the enterprise are put on the market.
A registered trademark only refers to a brand or a part of a brand that has obtained the exclusive right and is protected by law. A registered trademark is a sign that identifies a commodity or service or a specific individual or enterprise related to it.
Trademark is different from the competent authority that examines and approves the company name. The trademark certificate is issued by the State Administration for Industry and Commerce, and the company name is approved by the local industrial and commercial bureaus at all levels. Trademarks are valuable and can be used for trading. The company name is only the title of a separate enterprise and has no value. The company name can be used to register a trademark, which only protects specific goods, not including the company name. If you want to prevent your company name from being registered by others, you can also register a trademark with your company name.
You can register multiple trademarks, which can be the name of the enterprise, or other forms of graphics or characters that meet the requirements of trademark registration, and there can only be one enterprise name. Secondly, the laws involved in company name and trademark are different, trademark involves trademark law and company name involves company law.
Second, what is the right of enterprise name?
The right of enterprise name refers to the right that an enterprise enjoys to its registered name according to law. Because the profit-making enterprise of the enterprise not only has the right to decide, use and change its name according to law, but also has the right to transfer its name according to law.