Recently, on BYD’s official public account, two preview images of BYD’s neutral coupe model, the Hanxin Energy Vehicle, were officially released, and according to BYD officials, the vehicle carries the BYD brand The latest LOGO, and will only provide electric versions and plug-in hybrid versions in the future. The new car will be launched at the end of the second quarter/early of the third quarter of this year (around June).

Everyone knows that in Chinese history, each dynasty has its own characteristics, and when it comes to the relatively prosperous times, the Tang Dynasty and the Han Dynasty were both very good. The flagship SUV model named after the Tang Dynasty has achieved very good sales in the market, and of course its reputation is also very good. So will this sedan named after the Han Dynasty bring surprises to everyone?

It is quite interesting to talk about the way BYD models are named after various dynasties in Chinese history. Starting from "Qin", BYD became obsessed with naming its own cars after dynasties. Currently, it has launched cars named after dynasties including Qin, Tang, Song, Yuan and Han. Think this is the end? Then you underestimated BYD's "craziness" in naming Chinese dynasties.

In fact, BYD included Xia, Shang, Zhou, Qin, Han, Jin, Sui, Tang, Song, Yuan, Ming and Qing, as well as Chu, Yan, Han, Zhao, Wei and Qi in the Warring States Period. Also registered.

From the perspective of trademark registration and model launch, it is not difficult to see that BYD is building its own "dynasty matrix." In recent years, the Dynasty series models created by BYD have made qualitative leaps in terms of exterior design, interior sophistication, and power performance, especially the new BYD Tang and Song MAX launched after the former Audi designer joined. Both sales and reputation have been good.

A few days ago, Xinhua News Agency conducted an exclusive interview with BYD President Wang Chuanfu. When a reporter asked, why are BYD's new energy vehicles named after the names of the Qin, Tang, Song, and Yuan dynasties?

BYD Wang Chuanfu responded like a domineering president:

1. Chinese Have backbone and confidence: One of the distinctive features of the Chinese nation is Chinese characters, why can’t we use them?

2. We are a Chinese company, so we want to name these cars after Chinese dynasties.

3. All buttons on BYD cars use Chinese characters. (Including foreign countries)

4. When the car is sold abroad, some people may think that the Chinese buttons are not fashionable, which may affect sales. It's okay, I'll take responsibility if anything goes wrong, and I'm willing to give up the sales volume.

Chinese brand models have been seeking brand improvement, but most brands are launching new brands in an attempt to establish a new brand recognition image for today's consumers, such as Geely's Lynk & Co, Great Wall WEY of Chery, EXEED of Chery, etc. are all examples of this.

BYD, however, does not take the usual path. Today, when English car logos are very popular, this kind of Chinese windmill logo is indeed rare.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.