We have mentioned before that Weinian (i.e. Hangzhou Weinian Brand Management Co., Ltd.) applied to register the "Li Ziqi" related trademark. Now the latest news shows that the "Li Ziqi" trademark has been This year it was gradually transferred to Sichuan Ziqi Culture Co., Ltd., and its international categories include convenience foods. It should be noted that the company is jointly owned by Hangzhou Weinian and Li Ziqi ***.

In fact, it is not difficult if the registered shareholder's own name becomes a trademark, at least if it is related to the enterprise, the probability of approval in the market will be higher. However, at present, most of the "Li Ziqi" trademarks held by Hangzhou Weinian Company are in the status of "trademark invalid". The reason probably goes back to Li Ziqi's previous lawsuit against Wei Nian.

So the previous lawsuit had an effect and the registered trademark began to be transferred to me? In fact, this is still very obvious. After all, applying to register an individual's name requires the approval of the person first, and such names are generally well-known in the market. It actually takes a long time to get approval. .

Sometimes the development of enterprises is like this. Not only enterprises, but also individuals must pay attention to the time when registering related trademarks. As long as it is a name or word that has a certain amount of traffic in society, it is almost likely to be registered. If you want to get back the registered trademark, you will have to spend more energy on it, so it is better to register the trademark earlier.