HIPANDA brand focuses on international trends to integrate street culture, hip-pop music and local trend elements in China, thus becoming a street trend brand with distinctive personality in China.

Pan Da? Pay attention to the international fashion trend, and integrate into the street guerrilla culture of local youth in China and? Hip-pop music elements, so as to establish a unique street trend brand in China. HIPANDA faces the new generation of street youths after 1980s in China, and strives to shape and construct their spirit. Self-identity, pretending to be cool, and inner refusal to grow up reflect the enthusiasm and desire of the new generation of young people in China today, as well as their new inner identity.

Extended data:

brand positioning

Hip-hop style, trend indicator, street fashion.

Hip-HopStyle，FashionTrendsetter，StreetStyle。

target group

Teenagers and students aged 0/8-25 in China/KLOC-are trendy people who have just joined the work. They pay attention to fashion indicators and lifestyles, and their dress concept and attitude towards life emphasize the collocation of trends and street styles. They are representatives or spokespersons of urban teenagers.

Brand cooperation

In 20 10, Gigi cooperated with Sephora to specially design a smiling girl panda doll, which was given as the most limited gift in Sephora's national stores and official online shopping malls last Christmas and New Year.

At the same time, we will join hands with the China Women's Development Foundation to launch the "Cool Panda" charity sale, and all the proceeds from the charity sale will be donated to the China Women's Development Foundation to set up the "Sephora Charity Fund" to help more people in need! This is a solid step for the development of Pan Da charity in China!

Xi Pan Da Official Flagship Store-About Xi Pan Da

Baidu encyclopedia -HIPANDA