PRADA is an Italian luxury brand founded by Mario Prada in Milan, Italy in 1913. Miuccia Prada's unique talent lies in her relentless pursuit of new ideas, blending intellectual curiosity and cultural interest to create a pioneering path. Not only can she predict fashion trends, she can also lead them.

Prada provides men's and women's ready-to-wear, leather goods, shoes, eyewear and perfume, as well as tailor-made services.

In December 2018, the 2018 (15th) "World's Top 500 Brands" ranking list exclusively compiled by the World Brand Laboratory was announced in New York, USA, with Prada ranking 191st. ?[1]?In October 2019, Interbrand ranked 100 on the top 100 global brands list

Design concept

When the spring and summer of the coming season, luxury decorativeism is coming again. At that time, Prada's design style suddenly underwent a 180-degree change - returning to a simple and comfortable style. There is indeed a sense of going against the trend and being an anti-climax.

Miuccia calls this spring/summer 2000 collection the "ABCs of fashion" because she combines the evergreen basics in her wardrobe - sweaters, shirts, simple pleated skirts, straight skirts and scarves. , has been carried forward again, exuding a strong flavor of the elegant students and stewardesses of the 1970s, expressing a sincere beauty that has been lost today. This is what Miuccia said "This is the only thing possible, elegant, good woman, very fashionable".

Since the late 1970s, when Miuccia took over Prada, she also began to add a little clothing design. Until the late 1980s, Prada was still an Italian brand specializing in leather goods in everyone's mind.

However, in the "advocating minimalism" style in the 1990s, Miuccia's simple and calm design style became the mainstream of clothing, so Prada, who often used "uniforms" as inspiration, designed The clothing has become one of the representative symbols of minimalist fashion.

Current situation

PRADA Group already owns international brands such as PRADA, Jil Sander, Church's, Helmut Lang, Genny and Car Shoe, and it also has the exclusive licensing rights for the Miu Miu brand. The processing and production of all PRADA Group's products are under the jurisdiction of Prada Spa in Tuscany, Italy.

In 2018, it was reported that Miuccia Prada’s eldest son Lorenzo Bertelli was preparing to take over and take over the Prada Group. Lorenzo Bertelli also gave up his career as a racing driver because of this. In 2018, a bowling shirt was launched, integrating the characteristic patterns of FW96, SS96 and SS12.

Luca Solca, head of the luxury goods department of BNP Paribas, believes that Prada made a mistake in positioning itself as a high-end brand in the market in its early years. In addition, it stopped supplying cosmetics and skin care products, and even classic black nylon styles, resulting in a reduction in product varieties. , the result is that the price is too high, and Prada has also been very resistant to digitalization, which has led to economic stagnation for several years.

During the 2018 Milan Autumn and Winter Fashion Week, a fashion exhibition was held in the newly established brand museum.

In 2020, Miuccia Prada announced that she would serve as brand designer together with Raf Simons***.

Reference for the above content? Baidu Encyclopedia-Prada