For companies that invest heavily in advertising and strive to create a well-known brand image, it is of substantial strategic significance to widely register defensive trademarks on similar or different types of products.

Registering a defensive trademark can not only prevent unscrupulous businesses from copying famous brands and rushing to register trademarks, but it can also become a very practical item when the company has not become a well-known trademark and cannot receive cross-category protection. Trademark protection measures.

Selecting the category of goods or services is an inevitable step when companies apply for trademark registration. How to choose the correct category becomes particularly important. If the category applied for is wrong, it will be unable to do so when the trademark is infringed. to safeguard their own rights and interests, thereby causing irreparable huge losses.