LeTV owes a lot of debt due to financial problems, which led to the company's delisting. It announced the auction of LeTV some time ago.

On June 30, the bidding for 1,354 trademarks (five of which have been cancelled) held by LeTV Information Technology (Beijing) Co., Ltd. started at 10 a.m. on June 29, with a starting price of 136,000 Yuan. At 12:40 noon on June 30, after a public bidding, despite the serious debt problem, the emaciated camel was bigger than a horse. Many buyers signed up and bid in the auction, which showed that the market is optimistic about the LeTV brand. The final bidder, Tianjin Jiarui Huixin Enterprise Management Co., Ltd. (Tianjin Jiarui), bought it for 131 million yuan. More than 100,000 people watched, 105 people signed up, and the auction was delayed 150 times.

The official auction website shows that the auction was initiated by the Beijing No. 3 Intermediate People’s Court. These trademarks include "LeTV", "LeTV TV", "LeTV Super TV" and other industrial businesses. According to the relevant evaluation report provided by the court, the evaluation price of these trademarks is 194,900 yuan.

The LeTV trademark was purchased by Tianjin Jiarui Huixin. Tianjin Jiarui is currently the holding company of Zhixin Cloud Network, and the actual controller of Zhixin Cloud Network is the management of LeTV TV. After all, LeTV has returned to its own management. It should have little impact on all aspects and will operate normally. .

The buyer of this trademark, Tianjin Jiarui, is a Sunac company. It is the second largest shareholder of LeTV and a wholly-owned subsidiary of Zhixin Cloud Enterprise Management (Tianjin) Co., Ltd. (Zhixin Cloud) subsidiaries. At the same time, Tianjin Jiarui is the controlling shareholder of Lerongzhixin, the current LeTV super TV operating company, with a shareholding ratio of 46.5% in Lerongzhixin. Not long ago, on June 3, Zhixin Cloud Network just acquired the equity of Tianjin Jiarui from Sunac Group for 0 yuan.

According to its personnel, LeTV’s stock has been decided to terminate listing by the Shenzhen Stock Exchange. The company’s stock entered the delisting consolidation period on June 5, 2020, and traded 30 times during the delisting consolidation period. The company's shares will be delisted after the trading day.