It is the concentration of the distinctive features of the product.

It is both a logo and a bait. Ultimately, it is to attract customers and sell goods. Trademark translation conforms to the semiotic concept of translation, which is a process from decoding to encoding and a transplantation of two cultures. Good trademark translation can bring huge wealth to enterprises.

At the same time, trademark translation can broaden the research space of linguistics, enrich the connotation of linguistics, and promote the organic combination of theoretical research on language and practical application.