PEAK, whose Chinese name is PEAK, was founded in 1989. It is mainly engaged in the design, development, manufacture, distribution and promotion of Peak brand sports products (including sports shoes, clothing and accessories), and has nearly 3 years of professional R&D, manufacturing and sales experience.

brand history:

in p>1991, Xu Jingnan, chairman of PEAK, changed the brand of "Fengdeng" into "Peak Peak" with a more international vision. In the same year, Peak sponsored the "Bayi" men's basketball team, reached a cooperation with the Bayi basketball team, and successfully developed the first pair of large-size basketball shoes for the "Bayi team" in China. Liu Yudong, the god of war, became Peak's brand spokesperson.

in p>1993, Peak began to register globally, and its trademark has been registered in 185 countries.

in p>1995, Peak took the lead in passing the ISO91 quality management system certification in the same industry, was in line with international standards, and adhered to the road of "quality first" to create a brand.

In p>25, Peak accelerated the strategy of "brand internationalization" in an all-round way, and successively sponsored the European All-Star Basketball Game, Stankovic Cup Intercontinental Basketball Game and other international first-class events.

Join hands with top NBA teams such as Houston Rockets, Miami Heat and San Antonio Spurs, form alliances with top international competition organizations such as FIBA, NBA and WTA, sign more than 2 top NBA stars such as Howard and Parker and 21 tennis stars such as Gwotesova, support more than 1 national teams such as Iraq and New Zealand, and become an international sports brand.

In p>28, Peak sponsored the Theory of Three Represents delegation from Iraq, Cyprus and Lebanon to launch the brand strategy of Beijing Olympic Games, so that the Iraqi delegation at that time finally appeared in the Beijing Olympic Games.

In p>212, Peak put forward the "3 goals", that is, Peak's trademark was registered in 1 countries, Peak's products were sold in 1 countries and regions, and its overseas sales revenue reached 1 billion yuan within ten years. Under the guidance of the tactics of "protecting the outside from the inside, pulling the inside from the outside", Peak's dream trip of "sailing around the world" is progressing steadily, and sales in domestic and international markets are frequently reported.

By the end of 216, Peak has more than 5, retail outlets in China, and has established a mature brand operation system combining production and sales. Its export business covers five continents, namely Europe, America, Asia, Africa and Australia, and its sales outlets have reached more than 2.

In addition, Peak has set up five international design R&D centers in China, Beijing, Guangzhou, Xiamen, Quanzhou and Los Angeles, and the formal establishment of Peak's American subsidiary and the opening of two flagship stores have taken a symbolic step towards the internationalization of Peak's market.

Extended information:

Peak Technology:

1. Gradient dual-energy

Gradient dual-energy technology is divided into a forefoot-assisted bomb and a heel-buffered part. Two ball-assisting modules with different densities are embedded according to the pressure distribution law of the forefoot, and the dual ball-assisting modules make the boot faster and bounce higher.

Two shock absorption modules with different densities are embedded according to the pressure distribution law of the heel, and the dual shock absorption modules make landing more comfortable and better shock absorption. Four modules with different densities make the sole stress more suitable for sports needs and perfectly support foot movement.

2. Three-stage shock absorption

Three materials are used to absorb shock step by step, including EVA shock absorption material at the center of the heel, energy feedback material ESS below it and TPU window at the bottom. The impact of heel landing is absorbed and stored by the deformation of EVA damping material and ESS feedback material.

At the same time, the closed air pressure space at the bottom and the energy feedback material ESS can quickly restore the deformation to its original state, thus realizing the feedback of vertical force. The application of materials with various characteristics enhances the shock absorption and support of the sole.

3. Magic bullet

The magic bullet material adopts a brand-new formula and foaming process, which is softer and lighter than the traditional material, and the rebound rate reaches more than 45%, making the movement more relaxed and comfortable. In addition, the special formula makes the magic bullet material keep good elasticity and excellent durability after long-term compression.

4. Multi-nuclear force

The sole is provided with a plurality of hollow structures, which reduces the weight of the sole and provides cushioning through structural deformation. The good elasticity of the rubber-plastic mixed material used in the sole provides good rebound performance, which makes the sole freely retractable during the conversion between buffering and rebound.

Peak official website-Brand Profile

Baidu Encyclopedia-Peak