According to relevant legal provisions, book titles and store names do not fall within the scope of protection of copyright law and cannot be protected by copyright law. However, if the book title or store name belongs to a registered trademark, it can be protected by trademark law.

Relevant laws stipulate the "Copyright Law of the People's Republic of China"

Article 2 The works of Chinese citizens, legal persons or other organizations, whether published or not, enjoy copyright in accordance with this law .

The copyrights enjoyed by foreigners and stateless persons in their works based on the agreement signed between the country of origin or habitual residence of the author and China or the international treaty to which China is a party shall be protected by this law.

If the works of foreigners or stateless persons are first published in China, they shall enjoy copyright in accordance with this law.

"Trademark Law of the People's Republic of China"

Article 3: Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service marks and collective trademarks, certification Trademark; the trademark registrant enjoys the exclusive right to use the trademark and is protected by law.

The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.

The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the goods or services. The origin, raw materials, manufacturing methods, quality or other signs of specific quality of the goods or services.

Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.