The most effective marketing method for catering

The most effective marketing method for catering. In order to ensure that activities can be carried out in an orderly manner, it is generally necessary to carry out plan preparation work in advance. The plan is very reliable. With operational written plans, specific action implementation details, steps, etc., the most effective marketing methods for catering are shared below. The most effective marketing method for catering 1

01. Attract attention and achieve traffic flow

People’s attention is always attracted by special things. This is just like in a crowd, high-ranking people often , special appearance or better-looking one will become the focus of people's attention.

For example, the various online celebrity products that are still active today all rely on their own unique attributes to attract customers' attention.

02. Deepen memory points and form repeat purchases

More and more attention is paid to the restaurant environment, and natural artistic conception, rivers and lakes style, small bridges and flowing water, Hong Kong style street scenes, etc. frequently appear in restaurants , a "landscape trend" is quietly blowing in the market.

Present special visual features in front of customers, become the label of the restaurant, leave a deep impression on customers, leave a mark in their memory, and become an unforgettable restaurant. memory points, so as to achieve the purpose of continuous repurchase.

03. Offline + online visual marketing

Nowadays, various marketing costs are rising sharply. In the light catering industry in the new era of big data and , only with the help of online marketing, using self-media, social platforms, online payment, video and other Internet tools to interact more closely with consumers, and shape the restaurant's own characteristics to attract more online users.

04. Maintain innovation

There is a diminishing marginal utility effect in economics, which is the same thing. The more you have, the less valuable it will be.

To give you an example, when you are very hungry, if you are given a steamed bun, you will feel that it is very precious. This is your life-saving steamed bun; when I give you a second one, you will feel that it is okay. By the time I give you the fifth or sixth one, you may not be able to eat anymore. At this time, the value of the steamed buns to you is not that important.

The same is true when we eat. If you eat the same dish every day, even if it is very delicious, you will get bored of it. The same is true for our consumers. Some new customers are okay, but if some old customers come to your restaurant to dine and have the same dishes every day, they will not be able to stand it and will go to other restaurants to consume. .

In order to avoid this situation from happening, our restaurants should maintain regular innovation of dishes to give consumers a sense of freshness, so that consumers will like to come to our restaurants for consumption.

05. Reduce consumers’ troubles

In today’s society where the pace of life is getting faster and faster, people are becoming more and more impatient, and many producers are trying their best to make their products Simplification is enough for consumers to get started quickly, and things that are too complicated are slowly being eliminated by the market.

As a restaurant, we must also try to reduce trouble for consumers as much as possible. Treating our consumers as children who know nothing and taking care of all the things that customers find troublesome can win us many customers.

06. Benefits to consumers

One of the important reasons why Xiaomi Technology has been able to become the leader in the industry in a short period of time is that it provides It is affordable for consumers and offers high-end products at civilian prices. It has been sought after by many consumers and has harvested a large number of rice noodles.

Our country is still a developing country, and many people have not become rich. They like high-quality and cheap things. When we do catering, we should also provide benefits to consumers, so that we can win more markets. For example, if we issue some coupons and send some small gifts to consumers, our customers will be very happy. The most effective marketing method for catering 2

1. Summary and essentials of marketing plan execution.

Trademark/Pricing/Important Promotional Means/Target Market

1. Regarding the element of trademark, we need to position a trademark that is suitable for our fast food restaurant. It cannot be too rigorous and needs to be understood by everyone. There is the warmth of going home to eat. For example, the "Missing Home" fast food restaurant is positioned for students.

2. Pricing issue. The catering industry is a relatively popular service industry, so the pricing must not be too high, because there are many restaurants of the same grade, so the price must be set at the same level as other restaurants. Or if your purchase price is really cheap, you can use a low-cost strategy to seize market share. But if the food in your restaurant is really different from the food in other places in the area, then you can use the difference The strategy is to occupy a certain market share based on product differences.

3. Promotional means. When opening, you can use some preferential policies to attract customers and make customers pay attention to this newly opened restaurant. For example, students who live in different places can enjoy free special soup with their ID cards.

4. Target market. If you open a fast food restaurant near the school, the target market is the surrounding student group.

2. Current Marketing Situation

1. Market Situation: According to incomplete statistics, the national catering industry accounts for 30-40% of the total market share. % ratio. China is a big country that eats. It has great interest in eating, so all kinds of restaurants emerge in endlessly. resulting in a large market share.

2. Competition situation: In such a large market share, competition must be quite fierce. Now only a few multinational chain catering companies can occupy a certain market share in the Chinese market. The market share of many domestic chain companies in China's catering industry is less than 2/3 of that of foreign companies. There are fast food restaurants around the school, but there are no fast food restaurants with a special theme of homesickness.

3. Macro-environmental conditions: This big problem can be roughly divided into two small problems: First, the consumer group. On this issue, within the established scope, use market research to understand this What is the food that a region likes or is more fond of? Then take the tactics a step further. Second is the demand situation. This issue is mainly about studying the consumption level and consumption habits of this region, as well as some factors that influence the demand and supply of the catering industry. The average student living expenses are 700 per month, and food expenses account for an average of 400. The opportunity to choose a restaurant instead of the canteen is about once every two weeks. Most of the students in our school are from out of town. They cannot go home conveniently to improve their meals, so they are willing to choose restaurants to adjust their lives.

3. Service Strategy

Students hope to exercise their abilities and earn a certain amount of living expenses through part-time work. Part-time work near the school is easier for them to arrange their time, so they can use cheap Please go to the student attendant. Serving students for students can make students feel more friendly, and the quality of students is generally higher, which changes the training education. The most effective marketing method for catering 3

1. Use the circle of friends

As long as there are customers entering the store, regardless of the amount of customer traffic, the customer's circle of friends can be used. Taking 6 or 9 pictures of the dishes and sending them to WeChat Moments, with the store’s address and event information included in the copywriting, and giving away a dish can reach precise consumer groups in the surrounding area. We only need to control the cost of giving away dishes.

2. Retain old customers

Use the function of scanning QR codes to order food, divert all the customers who come to the store to the company’s account, and then register a customer service account to attract these old customers Add them all. If a store has a thousand die-hard fans, the store will be able to thrive. These thousand fans come from these old customers. If you don’t have the energy to maintain these old customers, you can recruit a part-time user to operate it. The rewards you get here are far greater than the cost of part-time work.

3. Forum Promotion

I don’t know if you still know what a forum is, but in terms of obtaining information about local life, forums actually have a certain value. . For example, the local forum in Shenzhen is very active, and there is a certain fee for posting advertisements on it. If you post by yourself to promote your own store, there is no charge, but try to write from a sharing perspective, otherwise the hard advertising post will be deleted. For example, food, drink and entertainment can also bring traffic to the forum.

4. New product marketing

To do a good job in a catering store, you must have new product research and development capabilities. New products will be released once a month or three months. When new products are launched, a wave of free trial marketing activities will be conducted. It can attract many people to the store to participate in the event. With popularity, more consumers will be attracted to the store. Slowly, the number of customers in the store increased. New products are a gimmick. Frequently using interesting gimmicks can enhance the human touch of the store, and consumers will like it very much.

5. Low price to attract traffic

The most effective way to attract traffic is always low price. If you are confident in your own products and can retain customers, you can use low price. To attract traffic, 50% off activities can attract many people to the store for consumption. For example, Shenzhen has a special channel for releasing low-price activities, which gathers a large number of foodies. Such traffic-draining activities must be limited, otherwise they will be sold out as soon as they are launched.