Shops have restrictions on cross-category operations. Headphones cannot be sold in the first-level category.

(1) Flagship stores, specialty stores, and brands holding trademark registration certificates can apply for the major categories of goods included in the trademark registration certificate; brands holding trademark registration application acceptance notices , cross-Tmall business categories are not allowed. Under the same category, you can apply for Tmall first-level categories according to the corresponding trademark registration acceptance notice.

(2) Specialized stores are not allowed to cross Tmall’s major business categories; please refer to the “Tmall’s major business categories list” for details.

Extended information:

Tmall investment standards:

Article 3 Merchants must truthfully provide materials and information.

(1) Please be sure to ensure the authenticity of the relevant qualifications and information you provide during your application for settlement and subsequent operations (if the relevant qualifications you provide are provided by a third party, including but not limited to trademark registration certificate, authorization books, etc., please be sure to verify the authenticity and validity of the documents first). Once false qualifications or information are found, your company will be included in the list of non-honest customers, and Tmall will no longer cooperate with you;

(2) Merchants should truthfully provide their store operating entities and related information, including but not limited to information such as agent operators, actual store operating entities;

(3) Tmall’s changes to merchant information and materials If there are relevant regulations, those regulations shall prevail. However, if the merchant changes the information listed in paragraph 2, he shall notify Tmall in writing (fifteen days in advance).

Article 4 Tmall temporarily does not accept applications from individual industrial and commercial households, nor does it accept applications from non-mainland Chinese companies.

Baidu Encyclopedia-Tmall Investment Standards