I know
Age: 47 Place of birth: Shanghai
Company headquarters: Shanghai
Main company: Greenland Group
On June 25, 2003, the selection of "The First Top 50 Shanghai Real Estate Development Enterprises" was announced, and Shanghai Greenland Group topped the list with excellent results. In the Shanghai real estate industry, Shanghai Greenland has become a trustworthy and worthy brand. Greenland Group’s current and future goals are to base itself in Shanghai and go nationwide. Shanghai Greenland has developed two projects, Binjiang Mansion and Greenland Villa, in Nanchang. The quality of its properties and the unique market operation ideas have caused shock in Nanchang’s real estate industry. Recently, our reporter interviewed Mr. Zhang Yuliang, President of Shanghai Greenland Group.
Success comes from strength and experience
With more than 10 years of real estate development and operation of Greenland Group, this selection is well-deserved. As the president of the company, Zhang Yuliang believes that it can Such good results are expected. Greenland Group's four major characteristics and three basic practices have laid the foundation for Greenland's success in the real estate industry.
One of the four major characteristics is to focus on developing low- and medium-priced housing to improve the living conditions of the broadest middle- and low-income working class. Of the more than 3 million square meters of housing developed and constructed by the group over the years, low- to medium-priced housing accounts for 95%. The second is to actively participate in the renovation of old urban areas, share the government's worries and solve problems for the people. Especially in the renovation of 3.65 million square meters of dilapidated and simple houses in Shanghai's old districts in the 1990s, Greenland Group created good social benefits. The third is to develop non-residential real estate products, such as commercial buildings, shopping malls, hotels, etc., in a timely and appropriate amount according to Shanghai's urban development strategy and functional positioning while developing and constructing residential buildings. Fourth, on the basis of being based in Shanghai, it will timely expand to the whole country and expand its scale. In 2001, Greenland Group went to Nanchang, Jiangxi, to develop two large-scale real estate projects. In 2002, it started developing large-scale residential areas in Hefei, Anhui and Changchun, Jilin.
The competition in the real estate market is becoming increasingly fierce. Why can Greenland stand out in the fierce market competition? Greenland Group’s three basic practices are distinctive. First, it is market-oriented, conducts in-depth research on market trends, and is close to market development. context, making strategic decisions and product positioning based on market demand. The second is to establish an excellent workforce and continuously optimize the workforce in accordance with the group's development strategy to ensure that all major decisions made by the group's decision-makers can be effectively implemented. Third, the enterprise has strong economic strength and good brand image, and can operate freely and skillfully in the process of large-scale and continuous rolling development of large-scale real estate projects. Mission drives dedication and hard work Zhang Yuliang said that in the ten years of real estate development and operation, Greenland Group has always adhered to the purpose of "greening the city, beautifying the environment, and benefiting the people." Especially in the 1990s, Greenland Group was very successful in the real estate market. In a weak situation with unclear prospects, we took greater economic risks and focused on social benefits, resolutely investing in and renovating large areas such as Zhouqiao and Fandong in Changning District, Shanghai, and Shunyi Village and Tongle Village in Putuo District. The dilapidated shanty houses in the area have created brand new homes for tens of thousands of ordinary people in Shanghai.
While carrying out real estate development, faced with the huge lack of urban greening, Greenland Group resolutely invested free of charge to build new urban public green spaces, many of which are works that can represent the image of Shanghai: Lujiazui, Pudong Central green space, Bund riverside green belt, Shanghai Stadium environmental greening, Yan'an West Road, Jiangsu Road green square greening, Nanjing West Road street green space, Hongqiao Airport apron lawn, etc. Nowadays, along the main roads in Shanghai, you can see the park works of Greenland Group every few minutes. This is Greenland Group’s responsibility to the 13 million Shanghai citizens. It is also Greenland’s ten-year commitment to “be a responsible developer”. Relentless pursuit. Many Shanghai citizens follow Greenland to buy houses, and "Greenland" is listed as one of the first batch of famous real estate trademarks in Shanghai. This is the unparalleled trust that home buyers have in these tireless devotees of Greenland.
Expansion comes from becoming bigger and stronger
Shanghai Greenland Group Co., Ltd. was established in 1992 and has been in the real estate industry for more than ten years. What is the situation of real estate development in the real estate industry? Zhang Yuliang said that as a first-class real estate development enterprise approved by the Ministry of Construction, Greenland Group has strong market research and design and development capabilities. It adheres to the "people-oriented" concept and constantly improves its product structure. , room design and supporting environment to adjust and innovate. Over the past ten years, the group has developed a large number of well-known and hot-selling properties. Such as "Hongqiao New City", "Shengyue Han Famous Residence", "Shanghai Spring", "Hongqiao Dashi Pavilion", "Century Fun", "Greenland Celebrity Square", "Bashi Crystal House", "Paris Fashion", "Sensual Dali", "Greenwich", etc. The cumulative total developed land is nearly 500 hectares, with an average annual completed area of ??500,000 square meters and a construction area of ??1 million square meters. The total completed residential area has so far reached nearly 6 million square meters. The real estate projects "Kangqiao Old Street", "Emperor Court" and "Monai Impression" developed by Greenland Group in the second half of 2003 will also be unveiled to the general public soon.
Greenland Group began to actively expand strategically to other places in 2001, developing high-grade residential areas "Binjiang Mansion" and "Shanghai Greenland Villa" in Nanchang, Jiangxi that are in line with the local cultural environment; in Hefei, Anhui “Hefei Greenland Shanghai City” was developed. These properties not only extend Greenland Real Estate's corporate spirit of shaping properties with culture, but also integrate Shanghai-style architectural art into the local area.
Entering the new Nanchang with a unique vision
In 2001, Greenland Group entered the Nanchang real estate market. At that time, Nanchang real estate was still in its infancy, and the "Binjiang Manor" developed by Greenland was located in The area was in Honggutan. At that time, Honggutan could be said to be a land parcel that many developers were afraid to enter rashly. Greenland Group took the lead in developing real estate in Honggutan with a forward-looking vision, and it was positioned as a high-end residential building. Honggutan attracted a lot of attention. With many developers following up, the real estate in Honggutan has now entered a comprehensive development stage. The successful development in Honggutan has doubled Greenland’s confidence in Nanchang.
Why did Greenland Group choose to enter Nanchang to develop real estate? Zhang Yuliang believes that Nanchang is a provincial capital and a historical city. Nanchang has always occupied a relatively important position since ancient times. If you look at Nanchang's future development from a critical perspective, you will find that Nanchang's position will be very important in China's development process in the next ten years.
First of all, among the four major coastal economic zones in China, Nanchang is obviously at the connecting hub of these major economic sectors. Trade and cooperation between economic zones will promote Nanchang’s logistics industry and the third-party logistics industry. industrial development.
Secondly, Nanchang is an important town in the process of promoting the Yangtze River Delta Economic Zone to the entire Yangtze River Basin. Its political status, geographical factors and basic resources will make it a hub for the economic extension of the Yangtze River Delta. The advancement of the Yangtze River Delta inland will promote industrial output, especially technology-intensive, high value-added industries such as real estate, modern manufacturing, and high-tech industries.
Finally, Nanchang’s urban planning will promote its development. According to the plan, the urban population of Nanchang’s central city will reach 3 million in 2010, and the urban construction area will reach 300 square kilometers. This will have a great impact on the development of real estate. Very beneficial.
As for the development of the first stop in Honggutan, Zhang Yuliang said that is because the Honggutan New District is an emerging area vigorously expanded by the Nanchang Municipal Government. As the future administrative center of Nanchang, Honggutan will be planned for administrative, office and residential areas. Mainly located across the river from Tengwang Pavilion, a famous tower in the south of the Yangtze River, and Fuhe Park with beautiful scenery, it has superior geographical resources. Living along a river is the dream of many people around the world. Victoria in Hong Kong, the Thames River in the UK, the Left Bank of the Seine in France, and the Rhine River in Germany are all residential areas for the rich. Honggutan, positioned as the center of Nanchang, is located in the riverside zone. , is the real element that defines the high-end residential area of ????Binjiang.
High-end real estate ensures high quality
Greenland has entered Nanchang, and launched Binjiang Mansion and Greenland Villa as high-end properties in Nanchang. What kind of properties can truly be called high-end properties? What?
Zhang Yuliang said that as a high-end residence, its greatest affinity is that it never requires the owner to adapt to a specific space, but adapts to the owner's style, personal habits and even hobbies. Every design of it The details are closely related to the owner's life, and he even wants to be ahead of the owner in every aspect. Take Binjiang Haoyuan as an example. In order to ensure high quality, the country's advanced construction techniques are used to create leakage-free housing in Nanchang. High-cost jet grouting piles and pile group columns are used 3 meters deep into the bedrock. The pile foundation method and the fully reinforced cement shear wall fundamentally solve the annoying problems such as water seepage and wall cracks in the house. In addition to its excellent architectural quality, Binjiang Manor also creates a rich cultural heritage of the community with complete supporting facilities. The garden landscape with the original cultures of England, France, Italy and Germany perfectly integrates internationally renowned fashion and classics. In order to make life more convenient, Binjiang Manor adopts an advanced fingerprint door lock system and exclusively introduces a non-stop remote sensing vehicle management system. Every detail allows the owners to feel the infinitely admirable noble status and regal kingly dignity. Glory.
Greenland Villa is Greenland’s second project dedicated to the people of Nanchang. It focuses on developing a lake-view mountain villa project with a total of 400,000 square meters that blends modernity and classics. The landscape design of Greenland Villa is performed by a famous Australian landscape master, and the architectural design is designed by Zhongfang Design Institute. Each villa is supported by 64 pillars, ensuring high quality. On the periphery of the villa, tens of millions of dollars have been invested in building roads to enable residents to quickly reach their residences and meet the needs of the fast pace of modern life. In order to show the living conditions of the villa to the citizens of Nanchang, they invested huge sums of money to build the house first and then put it on sale. They did not put it on sale until the community was completely completed. No one would dare to do this without the strength and courage.
Greenland Group Nanchang trajectory:
In 2001, Shanghai Greenland Group Jiangxi Shenchang Real Estate Co., Ltd. was established;
In 2001, Greenland Riverside Mansion started construction; in 2002 In April 2002, Shanghai Greenland Group officially signed a contract with Jiangxi Radio and Television Art Kindergarten, and the two parties reached a specific cooperation agreement on the settlement of Radio and Television Art Kindergarten in Honggutan, Nanchang;
In June 2002, Shanghai Greenland Group invested and constructed the " Construction of the "Shanghai Greenland Villa" villa started;
In June 2002, Shanghai Greenland Group donated 3 million yuan to establish the Nanchang "Greenland Reemployment Fund". (According to "Information Daily")