with the rapid development of China's economy and the continuous progress of society, the law has been gradually improved. However, many people still don't understand the legal provisions, so that they violate the law unconsciously. Most of them don't know that the licensor promotes consumers to strengthen their brand impression and brand loyalty. Without authorization, they can't sell products. Is it illegal to sell genuine products without authorization? The following answers are for you, hoping to help you. 1. Is it illegal to sell genuine products without authorization? The unauthorized sale of genuine products does not directly infringe the trademark exclusive right of the trademark owner, but the executor's behavior of using the brand awareness that the trademark owner has been trying to expand for free without making any contribution to the product brand infringes on the interests of legitimate operators and disrupts the normal economic order, which belongs to unfair competition and should be stopped and bear corresponding legal responsibilities for his illegal interests. Article 1165 of the Civil Code. If an actor infringes upon the civil rights and interests of others through fault and causes damage, he shall bear tort liability. If the actor is presumed to be at fault according to the law, and he cannot prove that he is not at fault, he shall bear tort liability.

2. What is a licensee? A licensee is also called a brand authorized operator. They pay royalties to lease their goods or services combined with a specific brand, and they do not enjoy the ownership of the brand. Authorization provides them with a lot of important help: by using a well-known image, authorized products can arouse consumers' interest, patronage and loyalty to buy; Authorized investment in a specific brand can make the products of the operators have unique characteristics and meanings, thus distinguishing them from a large number of other similar products. Through these unique cooperation, their products can be classified, and operators can establish their own product image, which can lead to higher prices, greater sales volume and greater profits. Iii. What are the legal consequences of selling without brand authorization According to the relevant laws of our country, it is an act of infringement to sell other people's branded goods without authorization. If the brand is a registered trademark, it will constitute an infringement of trademark rights and bear the consequences of compensation. According to relevant laws, Article 57 of the Trademark Law of the People's Republic of China commits any of the following acts, all of which are infringement of the exclusive right to use a registered trademark: (1) using a trademark identical to its registered trademark on the same commodity without the permission of the trademark registrant; (2) Without the permission of the trademark registrant, using a trademark similar to its registered trademark on the same commodity, or using a trademark identical to or similar to its registered trademark on similar commodities is likely to lead to confusion; (3) selling goods that infringe upon the exclusive right to use a registered trademark; (4) Forging or unauthorized manufacturing of registered trademark marks of others or selling forged or unauthorized registered trademark marks; (five) without the consent of the trademark registrant, the registered trademark is changed and the goods with the changed trademark are put on the market again; (6) Deliberately providing convenience for the infringement of the exclusive right to use a trademark of others and helping others to commit the infringement of the exclusive right to use a trademark; (seven) causing other damage to the exclusive right to use a registered trademark of others. Article 6 If one of the acts listed in Article 57 of this Law infringes on the exclusive right to use a registered trademark and causes a dispute, the parties concerned shall settle it through consultation; Unwilling to negotiate or failing to negotiate, the trademark registrant or interested party may bring a suit in a people's court or request the administrative department for industry and commerce to handle it. The above is about whether it is illegal to sell genuine products without authorization. I hope it will help you. Selling goods without authorization is particularly easy to cause infringement, and in serious cases, it may also cause illegal acts. Things without authorization are not necessarily fakes, but now the law is particularly strict, and everything must be handled in accordance with the procedures prescribed by law.