The trademark authorization we often talk about is actually stipulated by a specific entity. So is such a trademark authorization granted to a company or an individual? 1. Is the trademark authorizer a company or an individual? The materials provided during registration are different (1) To register in the name of a company, you need to provide: a copy of the company's business license with the company's official seal. (2) To register in the name of an individual, you need to provide: a copy of your personal ID card and a copy of your individual business license. 2. What is trademark authorization? Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. The authorized person engages in business activities (usually producing and selling a certain product or providing a certain service) as stipulated in the contract, and pays the licensor the corresponding fees - royalties; at the same time, the licensor provides personnel training, organizational design, and business management Guidance and assistance in other aspects. The Trademark Law stipulates that the licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. 3. Obtaining trademark authorization has the following five major benefits: (1) The company's products can be instantly recognized by consumers through trademarks. The quality of the product itself is of course very important, but if there is a good trademark as a guide, consumers can quickly remember the product and it will be easier to accept it. (2) Improve the profit level of enterprises. The same product, combined with the popularity of the trademark, can bring higher prices and higher sales than the original, bringing more profits to the company. (3) Direct benefit from the trademark licensor’s huge promotional activities. In order to maintain the market position and popularity of the trademark, trademark licensors must constantly cultivate the role of the trademark, remind consumers of the existence of these brand trademarks, and attract more attention from consumers. The promotion of these trademarks will directly bring better sales performance to the licensees. (4) Obtain immediate interest and acceptance from retailers (sales channels). A simple and easy-to-remember brand mark will easily enter distribution channels. With the help of authorized brand trademarks, licensees can quickly enter dense channels and have more extensive contact with consumers. (5) The authorizer can most effectively obtain guidance and assistance in personnel training, organizational design, operation management, etc., and learn or even improve its good business model to drive the development of the company's own products. The above is a detailed introduction to you on the relevant issues regarding whether the trademark licensor is a company or an individual. Both individuals and companies are allowed, but they must follow their respective procedures.