The difference between Tmall’s R mark and TM mark is:

First, the concept is different. The R mark has passed the review of the Trademark Office and the trademark certificate has been issued;

The TM mark means that it is still under review and may be rejected, but generally you can apply again. Generally, an acceptance notice will be issued within 10-20 working days. After the review is successful, there will be R mark.

2. Security deposit

The security deposit for the R-standard flagship store is 50,000 yuan;

The security deposit for the TM-standard flagship store is 100,000 yuan.

Third, renewals are different

If the TM standard is not approved and becomes the R standard, you can continue to apply, and then the renewal can be successful;

The R standard is It can be renewed directly.

The impact of entering a Tmall store is as follows:

The credibility of the store will be higher;

The R mark can open an official store, while TM The target review cannot be passed directly, etc.