introduction to lilang lilang (China) co., ltd., founded in 1987, is a foreign-funded enterprise founded by hongkong lilang clothing co., ltd., which is located in jinjiang city, the hinterland of the golden triangle in southern Fujian, a famous hometown of overseas Chinese. the company has nearly 3 million yuan of fixed assets, more than 4, square meters of standard factory buildings, more than 7, square meters of modern office buildings, more than 3 internationally advanced clothing production lines, and 1, chain stores (halls). With an annual output of 4 million sets, Lilang business men's fine products are sold in the north and south of the country, with annual sales exceeding 5 million yuan and 2, employees, including nearly 2 development technology and management personnel, and more than 8% of them have college education or above. In 1998, it became the first garment manufacturer in Fujian to pass the ISO92 quality system certification and product quality certification, and in 23, it successfully passed the system transfer edition and obtained the ISO 91: 2 international Quality System Certification Certificate issued by the Quality Certification Center of China Fiona Fang Committee. The company implements network management, introduces advanced garment production equipment such as computer sleeve machine, bag opener, computer program-controlled setting machine, CAD computer-aided design, computer eye-catching machine, vertical eye-fake machine, etc. produced in the United States, Germany, Japan and other countries, and adopts the world's more advanced special machine for the production line of complete suits and trousers. Brand-new concept of "business casual" men's wear In 2, Lilang was the first to put forward the concept of "business casual men's wear" in China, and established its own unique style positioning, becoming a pioneering brand of business men's wear. Lilang takes "simplicity but not simplicity" as the brand concept, and always follows the business purpose of "treating each other with sincerity, winning people's hearts and winning the market". "Lilang" products are divided into orthodox and leisure categories. They have their own products all year round, supplemented by tie, belt, socks and other matching products. They are exquisite in craftsmanship, novel in style and high in quality, which are suitable for the tastes of consumers in China. On this basis, the company firmly grasps the pulse of the times, leads the fashion trend, and launches the "Lilang Business Leisure Series" in a timely and timely manner. "Business Leisure" meets the dress needs of modern business white-collar workers, administrative organs and other successful people, with accurate positioning and fast market entry. In addition, the company employs Mr. Ji Wenbo, a famous designer in China, one of the top ten famous designers in China, the winner of the Golden Top Award of China Designer in 24 and the most commercial value award, as the chief designer all the year round. The clothes designed by him not only integrate the world fashion and trends, but also show the masculinity and elegance, self-confidence and heroism of men in the 21st century. Based on the business model of "share ownership, specialization of industry, simplification of research and development, combination of production, informationization of management and diversification of sales", Lilang has formulated the strategic objectives of "focusing on the core, integrating resources, creating * * * win, rapidly expanding and building an international brand", taking the market as the guide, relying on famous brands, taking the road of brand management and striving for "quality, image and quality" in the same industry. The company carries forward the enterprise spirit of "sincerity, harmony, passion and hard work", strives for survival by quality, development by reputation and efficiency by management. The company has been rated as "Fujian Contract-abiding and Credit-abiding Unit", "National Contract-abiding and Credit-abiding Unit", "Statistical Credit Unit", "Enterprise with Good Industrial and Commercial Credit", "Quanzhou Class A Taxpayer", "Advanced Quality Management Unit" and "Advanced Brand Creation Unit" for many times. Lilang men's wear won the titles of "No.1 brand share in Fujian market", "Top 1 best-selling brands in Fujian", "Famous brand products in Fujian Province", "Top 1 famous brand products" and "Top 1 most popular clothing brands in China" several times in succession. Lilang brand trousers and Lilang business casual wear were awarded "National Quality Inspection-free Products" in 24 and 25 respectively, and the trademark Lilang has been recognized for two consecutive years. In 1998, it became the first garment manufacturer in Fujian Province to pass the ISO92 quality system certification and product quality certification, and in 23, it successfully passed the system version and obtained the ISO 91: 2 international Quality System Certification Certificate issued by the Quality Certification Center of China Fiona Fang Committee. In 22, the company hired Mr. Chen Daoming, a famous performing artist, as the brand spokesperson of "Lilang", which made the company famous and greatly strengthened the sales of "Lilang" in the China market. Now Lilang has nine branches (Beijing, Hangzhou, Changchun, Zhengzhou, Chengdu, Fujian, Hunan, Guizhou and Xinjiang) and more than 1,5 chain stores (halls). Today, Lilang has grown in China, and its products have penetrated into the east, west, south and north of China. Whether in the past, now or in the distant future, Lilang people will, as always, uphold the purpose of service first and create a space for thinking together and growing together.