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Why is Kweichow Moutai not called national wine?
1, 20 12 In July, the trademark of "Maotai, the national liquor" applied for registration by Maotai Group was approved in the first instance. However, during the three-month publicity period, the Trademark Office of the State Administration for Industry and Commerce received nearly 100 objections from liquor companies such as Wuliangye, Shanxi Fenjiu and LU ZHOU LAO JIAO CO.,LTD Co., Ltd. In May 2065438+2008, the State Trademark Review and Adjudication Board decided not to register the trademark of Maotai Group.

2. In its decision, the Trademark Committee decided that the words "national liquor" in the trademark of "national liquor Maotai" had the quality evaluation meaning of "the best domestic liquor" and "national liquor", and the evidence submitted by Maotai Group could not prove that "national liquor" had other stronger meanings. This text has become an integral part of the exclusive right to use the registered trademark of Maotai Group, which is likely to have a negative impact on the fair competition order in the market. Therefore, this trademark violates the relevant provisions of the Trademark Law and will not be approved for registration, so Kweichow Moutai will not be called the national wine.

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