In the 1980s, the Ministry of Commerce invested 150 million yuan in 14 coastal open cities to support and help local governments prepare to build Hualian Commercial Buildings. On December 26, 1989, the founding conference of the National Commercial Building Group was held in Tianjin, and the headquarters of the National Hualian Commercial Building Group was born.

In 1995, the National Hualian Commercial Building Group Headquarters issued documents from the former Ministry of Commerce and registered the "Hualian" and "Hualian Commercial Building" trademarks with the National Trademark Office. Trademark approval services cover department stores, hotels, logistics, clubs and other industries and formats. It provides legal support and policy guarantees for each member unit's operations in the region.

In June 1997, when Li Lanqing, former member of the Standing Committee of the Central Committee of the Communist Party of China and Vice Premier of the State Council, met with representatives of the All-China Hualian Group in Beijing in Zhongnanhai, he proposed that as the WTO approaches, international business capital seizes the Chinese market. In this situation, we should make the national brand of Hualian Commercial Building real and bigger.

With the progress of the times and the gradual improvement of market-oriented mechanisms, the headquarters of National Hualian Commercial Building Group faces many difficulties such as market-oriented operations and brand maintenance. It is against this background.

On February 25, 2004, Hualian Group held the Second Standing Council of the Seventeenth Session in Langfang, authorizing the headquarters to register and establish Tianjin Hualian Commercial Building Enterprise Management Co., Ltd., and combined "Hualian" and The "Hualian Commercial Building" trademark was transferred to Tianjin Hualian Commercial Building Enterprise Management Co., Ltd., thus providing legal support and guarantee for the further integration of Hualian resources and the management of the "Hualian" and "Hualian Commercial Building" trademarks.

On November 7, 2004, the group held the company's first general shareholders' meeting in Changshu, adopted the company's articles of association, and elected the company's board of directors and supervisory board. At this point, the "Hualian Commercial Building" trademark has a standardized holder, holding an intangible asset that Hualian people have carefully built for eighteen years and is well-known at home and abroad.

In June 2012, Tianjin Hualian Commercial Building Enterprise Management Co., Ltd. initiated investment from several companies to establish Shenzhen Hualian E-Commerce Co., Ltd. It aims to use advanced e-commerce platforms to integrate Hualian systems across the country as well as shopping malls, supermarkets and convenience stores outside the system that are willing to join, thereby creating a new O2O business model that combines online and offline, and strives to make Hualian This totem-like brand full of national genes and numerology is full of vitality in the new era!