Under the background of the new normal, my country implements trademark strategy and develops theoretical understanding and specific practice of brand economy. Brand economy is the main theme of macroeconomic development under the new normal. Over the past 30 years of reform and opening up, China's economic development has made world-renowned achievements, and its status as an economic power has been recognized by the world. However, with the rapid development of the economy, development bottlenecks such as severe environmental pollution, severe resource shortages, the widening gap between rich and poor, and the gradual loss of demographic dividend have also emerged, which has posed new challenges and challenges to our development model and development concepts. Require.

The Third Plenary Session of the 18th Central Committee of the Communist Party of China put forward major arrangements for comprehensively deepening reforms. Economic structural adjustment, growth rate transformation and policy transformation have become new highlights, and economic development has entered a "new normal". The "new normal" involves all aspects of economic and social development, and has huge and far-reaching impacts. It requires viewing and analyzing our work from a new perspective. Intellectual property rights are the driving force behind a country’s commercial development. Developed countries are paying more and more attention to intellectual property rights, and trademarks are an important part of intellectual property rights. In recent years, Chinese companies have emerged in the world, and international intellectual property issues have arisen one after another. International brands entering the Chinese market suffer from the lack of trademark rights. These incidents are becoming more frequent, reminding the Chinese government and enterprises to pay more attention to intellectual property rights.

Trademark awareness among Chinese entrepreneurs and entrepreneurs is increasing rapidly. In 2016, the Trademark Review and Cooperation Center accepted 3.07 million trademark registration applications, an increase of 21% compared with the same period in 2015 (2.547 million applications). The overall error-free rate decreased by 0.3 compared with 2015. The error rate dropped by 0.07. In 2016, 2.037 million trademarks were initially reviewed and announced, including 58,800 objection applications, with an opposition rate of 2.9, a decrease of 0.4 from 2015; 1.046 million trademarks were rejected, with a rejection rate of 51.35, of which 11.5 were rejected, a decrease of 0.4 from 2015. down 0.7 per year (12.2 in 2015). It is not difficult to see from the above data that trademarks are not only the key to the market, but also the company's competitiveness and assets. From this another trend is becoming apparent, with trademark data climbing. As common Chinese character combinations that can be used as trademarks are almost on the verge of registration, it is increasingly difficult for companies to apply for new trademarks, while many old trademarks are idle. ”

In the future, more than 30 idle trademarks will play a higher role. Trademark certificates can also be traded. Bajie Intellectual Property Trademarks has the most professional trading model and a large number of trademark resources. If you want to renew For more information on trademark transfer related matters, please visit Bajie Intellectual Property Trademark Transfer Website for consultation.