Four kinds. According to the inquiry of newbalance official website, there are four kinds of new balance shoes, namely, upper embroidery N, upper new balance, upper NB and serial number as the shoe logo. The brand NewBalance founded by WilliamJ J. 1906 Riley, the American marathon city of Boston, is known as the "president's jogging shoes" and "the king of jogging shoes" in the United States and many countries.