According to foreign media reports recently, the North American National Football League prohibits the sale of authorized products on third-party platforms. In March, the e-commerce seller received a notice from the supplier, and the ban took effect on April 1. Manufacturers explained that the NFL prohibited them from selling licensed products to sellers of third-party platforms (especially Yi Bei, Amazon and Buy.com), otherwise the NFL would cancel their production licenses.
As a licensee, NFL products will no longer be sold to any third-party platform sellers, and the NFL products produced can only be sold through NFL self-operated e-commerce websites. These restricted third-party platforms include but are not limited to Amazon, buy.com and Yi Bei. The new policy also requires suppliers to force sellers to ensure that their websites comply with NFL rules. For example, without the explicit permission of NFL, the seller's website must not have any NFL trademark or NFL team logo.
Other cross-border e-commerce platforms
Cross-border e-commerce platform refers to a platform that allows consumers to buy goods online. It can be purchased from abroad and transported to China, or it can be purchased from China and transported abroad. With the deepening of globalization, cross-border e-commerce platform has become the first choice for more and more people. At present, one of the most famous cross-border e-commerce platforms in the world is Amazon, which is the first choice for many consumers because of its wide variety of goods and reliable logistics services.
In addition, Yi Bei is also a well-known online auction and shopping platform, and has a certain market share in the cross-border e-commerce market. In addition, Shopee is the mainstream shopping platform in Southeast Asian countries, and it is also a cross-border e-commerce platform with affordable goods as its selling point. AliExpress is a B2C e-commerce platform under Alibaba Group, headquartered in Hangzhou, China. It is characterized by rich varieties, affordable prices and fast logistics, and has become one of the first choice platforms for online shopping of many international consumers.
The above contents refer to Baidu Encyclopedia-National Football League.