Trademark meaning. Although the distinctiveness of ordinary characters is weak, not all trademarks composed of characters can not be registered, especially when these characters appear in an abnormal way or are supplemented by graphics, distinctiveness will no longer be an obstacle. But in the next step, how to choose words is also very knowledgeable. First of all, the applicant should pay attention to the relationship between trademarks and place names. Generally speaking, the state will prohibit the registration of administrative division names of a certain scale as trademarks. Although some places have little significance as place names, they are famous for historical or other reasons, and examiners in some countries will also refuse applications and ask applicants for further explanation. In addition, if the place name in the applicant's trademark is a place rich in a certain product or raw material, and this product or raw material happens to be related to the goods produced by the applicant, it may also be rejected by foreign examiners, requiring the applicant to explain whether its products are related to this place. In China, Hongkong and the United States, examiners will conduct extensive searches on the Internet, and once they find information that is unfavorable to the applicant's trademark, they may reject the application on this basis. Generally, countries think that a person's name can be registered as a trademark, but in some countries, such as the United States, if the name of the person applying for a trademark is used by more than 200 people in their country, it is usually not registered as a trademark.