One: respect the public principle. The most fundamental principle of public relations etiquette is to respect the public. The object of public relations work is the public. Only by respecting the public can we communicate well with the public, win their understanding, trust and support, and realize the organization's public relations objectives.
(1) Respect the personality of the public. Personality is the dominant position of human beings, that is, the confirmation or expression of individual's dominant position and value in social life, and the affirmation of human's own survival value. Personality is the combination of human value, honor, image and integrity. It has inherent dignity and is a sacred and inviolable natural right. Regardless of wealth, age, sex, nationality and color, everyone has his own personal dignity. In any public relations etiquette activities, respect for the public's personality is the first.
(2) Respect the personality hobbies and personality traits of the public. Don't force others because of your likes and dislikes, and don't impose your will and wishes on others. Anyone who encounters something that is contrary to or conflicts with the personality and hobbies of the public should take the attitude of consultation, serious discussion, suggestion and sweet talk and try to solve the problem. Never use reprimand, coercion, inducement or threat to make others sacrifice their personal hobbies or engage in things that are inconsistent with their own personality characteristics.
(3) Respect the various civil rights that the public should have, such as beliefs, customs and privacy. Don't ask questions you shouldn't ask, don't force yourself to know things you shouldn't know, and don't interfere in other people's private lives. In social activities, men's property, income, resume and height are generally not asked; Generally, women are not asked about their age, whether they are married or not, and the price of clothes and accessories.
Two: the principle of fairness and reciprocity.
Pursuing and yearning for equality is a human requirement of everyone. Treating all the public equally in public relations work is the basic premise of doing a good job in public relations work. Between people, between people and organizations, between organizations, in the process of formal communication, we should consider the etiquette norms such as the identity of participants, the number of people and the reception specifications, and adhere to the principle of reciprocity, that is, reciprocity.
Three: the principle of identity difference. Treating all the public equally is a major principle of public relations etiquette, but in the process of practical application, we should also consider some "contingency", that is, the principle of difference in public relations activities.
(1) differences in foreign affairs protocol. When engaging in foreign-related public relations activities, we must pay attention to the principle of protocol order and follow the principle of giving priority to foreign guests in foreign affairs activities, which will permeate almost all foreign affairs activities. A slight mistake will be regarded as disrespect for a country and cause extremely bad influence.
(2) the difference in status. People's equality refers to the equal status of citizens in politics, economy and law. However, due to different occupations, positions and social relations, the actual impact on the organization is also different. Therefore, when classifying the public, the public is divided into primary public, secondary public and marginal public. In the actual reception work, etiquette treatment should also be different and treated differently. On the occasion of various ceremonial activities, giving special care to venerable elders shows a noble human morality. Old people in the west have an independent habit, and they should ask for their advice before giving help. Compared with men, women are generally in a weak position, so all kinds of etiquette in the world advocate the principle of "ladies first".
Four: simple and effective principle. Etiquette is the product of social culture and the regulator of human production mode and lifestyle. Then, of course, with the progress of human society, etiquette is also developing and changing. Some social lifestyles no longer exist, and some etiquette based on them should be eliminated automatically. There are also too complicated and impractical contents in ancient etiquette, which even become the shackles of social development. Therefore, in the actual public relations activities, we should adhere to the principle of making the past serve the present and making foreign things serve China, and get rid of those red tape and etiquette dogmas, so as to save time and money and make public relations etiquette better serve the organization in shaping its image.