What are the components of corporate strategy?

What are the components of corporate strategy? In the workplace, we need to pay attention to many things, and different jobs need to be done. Different things, many people do not understand corporate strategy. Let me take a look at the components of corporate strategy. What are the components of corporate strategy 1

1. Business scope

Business scope refers to the area in which an enterprise engages in production and business activities. It refers to the industry in which the enterprise is located, the production and operation scope involved in its products and markets, etc. It reflects the current degree of interaction between the enterprise and its external environment, and also reflects the requirements for the interaction between the enterprise plan and the external environment.

2. Resource allocation

Resources are the basis for enterprises to engage in production and operation activities, including physical resources, monetary resources, human resources, technology patents, trademark reputation, etc. Resource allocation refers to the level and model of an enterprise's past and current allocation of resources and skills. The quality of resource allocation will greatly affect the degree to which an enterprise achieves its goals.

Therefore, resource allocation is also called the special capabilities of an enterprise. The purpose of resource allocation is to form special skills through the appropriate use of resources in order to better carry out production and business activities. On the contrary, if the company's resources are allocated improperly, it will affect the company's operating capabilities and affect its production and development.

3. Competitive advantage

Competitive advantage refers to the competitive position that an enterprise forms in the market that is different from its competitors through its resource allocation model and business scope decisions.

Competitive advantage can come from a company's position in products and markets, or from its correct use of special resources. Generally speaking, product and market positioning are very important to the overall corporate strategy, while resource allocation plays a very important role in business strategy.

4. Synergy. When formulating strategies, companies strive to use existing equipment, patents, production technologies, sales networks, trademarks, etc. to make reasonable combinations to form mutual synergies. That is to say, it is necessary to realize the complementary advantages between each business unit 1 and achieve the overall effect of 1 1 ≥ 2. That is, the total income brought by the overall resources of the enterprise is greater than the sum of the income of all parts of the resources.

Extended information

Enterprise synergy can be divided into four categories:

First, investment synergy. Investment synergies arise from the joint use of enterprise equipment by various business units within the enterprise. We have the same raw material reserves, new products developed by the same company, and share enterprise-specific tools and proprietary technologies.

Second, production coordination. Production synergies arise from making full use of existing personnel and equipment, and enjoying the advantages formed by the experience curve.

Third, sales collaboration. Sales synergy occurs when companies use the same sales channels, sales organizations and promotion methods to achieve product sales activities. Old products can lead the way for new products, and new products can open up markets for old products.

Fourth, management collaboration. The role of management synergy cannot be clearly expressed through simple quantitative formulas, but it is a very important coordination role. What are the components of corporate strategy 2

Corporate strategy includes not only competition strategy, but also marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy, resource development strategy, etc.

Corporate strategies are emerging in endlessly. For example, informatization is a brand-new strategy. Although there are many types of corporate strategies, their basic attributes are the same. They are all strategies for the enterprise and strategies for the overall, long-term, and basic issues of the enterprise.

For example: Enterprise competition strategy is a strategy for enterprise competition and a strategy for the overall, long-term and basic issues of enterprise competition. Enterprise marketing strategy is a strategy for enterprise marketing and an overall plan for enterprise marketing. Enterprise technology development strategy is a strategy for enterprise technology development and a strategy for overall, long-term and basic issues of enterprise technology development.

Extended information

Characteristics of corporate strategy:

1. Guidance

Definition of corporate strategy It clarifies the business direction and long-term goals of the enterprise, clarifies the business policy and action guide of the enterprise, and plans the development trajectory and guiding measures and countermeasures to achieve the goals, which plays a guiding role in the business management activities of the enterprise.

2. Overall situation

Corporate strategy is based on the future. Through in-depth analysis of the international and national political, economic, cultural and industry operating environments, combined with its own resources, it stands on the With a high level of system management, we have made a comprehensive plan for the company's long-term development trajectory.

3. Long-term perspective

"Today's efforts are for tomorrow's harvest" and "No one has long-term worries, but short-term worries." Taking into account short-term interests, the corporate strategy focuses on long-term survival and long-term development, establishes long-term goals, and plans the development trajectory and macro-management measures and countermeasures to achieve the long-term goals. What are the components of corporate strategy 3

The components of corporate strategy mainly include corporate goals, business scope, resource allocation, competitive advantages, etc.

Article 12 of the "Company Law of the People's Republic of China" stipulates that the company's business scope is specified in the company's articles of association and registered in accordance with the law. A company can amend its articles of association and change its business scope, but it must register the change.

Projects within the company's business scope that are subject to approval under laws and administrative regulations must be approved in accordance with the law.

Article 22 of the "Regulations of the People's Republic of China on Company Registration and Management" stipulates that the business scope for which a company applies for registration falls within the scope of laws, administrative regulations or decisions of the State Council. Projects that require approval before registration shall be submitted to the relevant state departments for approval before applying for registration, and relevant approval documents shall be submitted to the company registration authority.

Legal basis:

Article 12 of the "Company Law of the People's Republic of China"

The company's business scope is stipulated in the company's articles of association and shall be determined in accordance with the law. Register. A company can amend its articles of association and change its business scope, but it must register the change.

Projects within the company's business scope that are subject to approval under laws and administrative regulations must be approved in accordance with the law.

Article 22 of the "Regulations of the People's Republic of China on the Administration of Company Registration"

The business scope for which the company applies for registration falls within the scope of registration required by laws, administrative regulations or decisions of the State Council. Projects that require prior approval must be submitted to the relevant state departments for approval before applying for registration, and relevant approval documents must be submitted to the company registration authority.