The reason why Oriental Selection is so popular is the bilingual live broadcast.
Everyone’s attention to the Oriental Selection live broadcast room may be due to the fact that Dong Yuhui, who has a face like the Terracotta Warriors, is holding a square pot while delivering goods in fluent bilingualism. , Tao Tao's talent stirred up Tao Tao's traffic. The number of fans of Oriental Selection soared from 1 million to 18 million. This was a miracle that happened last week. It has almost become an inspirational totem.
Any time a product, an event, or a piece of news becomes popular, it must be the result of heightened emotions. The explosion of Dongfang Selection is the result of the vibration and amplification of several levels of energy. The traditional communication theory is a funnel model, because the broadcast media at that time was one-dimensional, like a funnel, attenuating layer by layer, transforming layer by layer, getting less and less, and finally leaking out a few drops. Today, in an era driven by social media, the communication model has actually become a ripple model.
Oriental Selection brand introduction:
On December 28, 2021, New Oriental posted on the WeChat public account that it would launch a new live streaming platform "Oriental Selection" at 8 o'clock that night. On June 16, 2022, the live broadcast of Dong Yuhui of Oriental Selection, a subsidiary of New Oriental Online, has become a hit recently, triggering widespread dissemination and discussion on social media. By the way, it has also driven the stock price of New Oriental Online to rise continuously. As of press time, the stock price of New Oriental Online has risen by more than 70% today. According to statistics, the stock price of New Oriental Online has increased by more than 600% in 11 days.
On June 29, 2022, the number of fans in the live broadcast room of Oriental Selection officially exceeded 20 million, and it is still gradually rising. September 2022, the application month for Oriental Selection, is the hometown Ming trademark.