In recent days, the news that Wuliangye applied for the Qiliangye trademark has dominated the headlines of major media. This incident has aroused the attention of all walks of life. As a leading company in the manufacturing of liquor in my country, Wuliangye Group’s move really makes people feel very helpless. Its own brand itself is a world-famous brand. How could it make such a low-level mistake? . Over the years, Wuliangye's liquor has been famous for its "sweet taste, just the right taste, and long-lasting aroma." From the outside, this move is completely superfluous, because Wuliangye's status is not easily achieved by other companies. Shaking.

The development and progress of every enterprise requires constant down-to-earth efforts, because only through hard work can success be possible. Any attempt to be clever and pragmatic to others will be stopped at any time. Wuliangye's move is to clear the way for its own brand to avoid being copied, because with Qiliangye's trademark, Wuliangye Group can produce more liquors with different raw materials and tastes, and it can also use Wuliangye's The reputation successfully brought Qiliangye into the market and gradually made the brand stronger and bigger. It also promoted the development of Wuliangye.

This is of little significance and will not bring actual benefits to Wuliangye Group, because this kind of behavior will not be recognized by the Industrial and Commercial Bureau. The reason for applying for Qiliangye is to prevent other companies from selling liquor with names similar to Wuliangye’s trademark. Because once there are pirated copies, the sales volume of genuine Wuliangye will be greatly reduced. Pirated copies are always cheaper than genuine ones and tend to be easier to sell than genuine ones. The tug-of-war over the Qiliangye trademark has been going on for many years. Once the right to use this trademark is obtained, it will bring huge profits and further enhance the company's overall strength.