Li Ning is known as China’s famous double standard.

Li Ning is a Chinese sports brand founded by Li Ning in 1990. It mainly includes sports and leisure footwear, clothing, equipment and accessories. Mainly using outsourcing production and franchised distributor models, it has established a huge supply chain management system and distribution and retail network in China, and continues to develop business in Southeast Asia, India, Central Asia, the United States and Europe.

In 1989, Mr. Li Ning began to prepare Li Ning's design plan. In April of the same year, he officially registered the "Li Ning" trademark. In May 1990, Li Ning Company started in Sanshui, Guangdong, engaged in the production and operation of "Li Ning brand" sportswear. In August 1990, Li Ning brand sportswear was selected as the designated clothing for the torch relay of the 11th Asian Games and the Chinese national team. Participating in the Asian Games award-winning uniforms and designated clothing for Chinese and foreign reporters, the Li-Ning brand has spread throughout the country along with the Asian Games torch.

Li-Ning’s product technology:

Consumers’ core functions require warmth, coolness, protection, lightness, windproof and waterproof, flexibility and tightness, which combines Li-Ning’s shoes and clothing to ***80 Multiple technologies are integrated one by one according to platform functions. In terms of shoes, shock-absorbing technology led by Li-Ning Cloud, Li-Ning Bow, and Li-Ning Arc and Li-Ning lightweight rebound technology are Li Ning's core strategic technologies.

In terms of clothing, we have established a comprehensive AT clothing technology system based on the sports wearing experience of the human body, clothing, and environment. In the past two years, we have developed 3D FITTING technology, follow-up protection technology, honeycomb thermal technology, and ultra-light technology. Fabric technology is still constantly upgrading and innovating, and Li-Ning SHELL technology platform is committed to better helping users improve their sports performance.

Reference for the above content: Baidu Encyclopedia—Li Ning Brand