As long as the clothes look good on you...
Why should you pay attention to whether it is a famous brand?
I will give you CK’s information, and you can weigh it yourself...
After all, my ideas are different from yours.
Clothing brand Calvin Klein is the No. 1 clothing brand in the United States. A major designer brand, it has won prestigious clothing awards four times in a row; its related products are endless and its momentum is extremely impressive.
Calvin Klein has always adhered to perfectionism, and every piece of Calvin Klein fashion is perfect. Because it embodies the full New York lifestyle, Calvin Klein's clothing has become the favorite brand choice of the new generation of professional women.
Company profile:
Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous Fashion Institute of Technology (F.I.T) in New York, USA, in 1968 Founded Calvin Klein "Calvin Klein" company in 2011.
Calvin Klein is undoubtedly the most famous fashion designer in the United States. In addition to its high-end, high-grade classics, Klein is also an advocate of fashionable genderless perfumes and denim clothing targeted at young people.
Calvin Klein owns three major brands: Calvin Klein (high fashion), CK Calvin Klein (high-end ready-to-wear), and Calvin Klein Jeans (denim). It also operates casual wear and socks. , underwear, pajamas, swimsuits, perfumes, glasses, home furnishings, etc. The most impressive thing about Calvin Klein is its unique marketing techniques. It reinterprets jeans, underwear, perfume, and naked or semi-nude images from a modern perspective, constantly teasing the audience's vision, and equating sexiness with the Calvin Klein brand image. No. , which started a whirlwind in the 1970s and 1980s.
Calvin Klein advocates minimalism and a modern urban feel. It makes extensive use of natural materials such as silk, satin, linen, cotton and wool, and combines them with neat cuts and neutral colors to present a clean and perfect image. It also established the design tone of Calvin Klein. In the early days of design, Calvin Klein launched simple and elegant suits and jackets, which were immediately favored by New York department stores, making Calvin Klein famous. Later, Calvin Klein's simple lines and restrained design created a comfortable and pleasant dressing attitude. , coupled with its simple style and the advantage of being easy to mass-produce, it was deeply loved by the middle- and upper-class urban tastemakers at that time.
In the late 1970s, Calvin Klein launched a new denim series, with the beautiful baby Brooke Shields naked as the spokesperson, and said in the TV commercial: "There is nothing between me and my Calvin." ! "The provocative words connected sexiness with CK jeans, which greatly stimulated sales. Afterwards, with the Underwear underwear series released in 1982, CK used charming advertisements to push underwear from a must-have item in daily life to the fashion stage that everyone pursues. Perfume is another highlight of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One unisex perfume first launched in 1994 and the subsequent cK be once again successfully provoked gender barriers. The concept makes Calvin Klein reach the top again.
In 2003, New York's PVH Group acquired Calvin Klein. Calvin Klein himself stepped back behind the scenes, and Italo Zucchelli and Francisco Costa became the design directors of men's and women's wear. However, the design series launched by new designers in the past year or two have It seems that the two still inherit Calvin Klein's consistent urban simplicity spirit and maintain the CK classics.
From the establishment of his own company in 1968 to the present, Calvin Klein has been in the fashion industry for thirty years, enjoys a high reputation, and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual yet elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has international characteristics. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities respond to my designs because their lives and needs are very similar. Modern people have their own universality no matter where they live. ”
Minimalism. Style is Calvin Klein's registered trademark in design, and it is also a popular trend today. But when minimalist style is no longer a popular trend, will it change? Regarding this question, the confident Calvin Klein once said that I think my design philosophy is more towards modernism, and I will continue to focus on aesthetics - tending to emphasize a pure, simple, relaxed and elegant spirit. I always try to express purity, sensuality, elegance, and I also try to be consistent and true to my dreams. I think people will understand better what I want to present, and they will appreciate it and respond positively to it.
One of the important styles of Calvin Klein's products is sexy, so this feature is fully utilized in his advertisements: his advertisements often use nude portraits, aiming to create a perfect, artistic But sometimes Klein also plays some edge games. For example, in its underwear advertisements, it used an underage female model to pose in erotic underwear, which caused a lot of controversy and was also criticized by the British Advertising Standards. agency's interference. Sexiness in Calvin Klein's concept is diverse, so the skinny and decadent past of the past have been missing from his recent advertisements, replaced by a group of energetic, youthful and healthy young people with bright smiles, that passionate Charm easily captures the hearts of consumers.
Calvin Klein said that he wants to design clothes for modern women who are active in social life and family life, and seek a balance between them. They are a group of women who value their souls, look kind and kind, but don't spend much time in front of the full-length mirror. They want an effortless, casual yet elegant look and I believe this is where fashion will be in the future. In terms of appearance, Calvin Klein women are fresh, naturally beautiful, and not unreally charming.
4. Calvin Klein - Entrepreneurship History
Calvin Klein was born in the Bronx, New York, USA in 1942. After graduating from the famous New York Fashion Institute of Technology (F.I.T.) in 1962, he worked as a design assistant and freelance designer Teacher, founded Calvin Klein brand in 1968. Calvin Klein advocates minimalism and a modern urban feel. It uses a large number of natural materials such as silk, satin, linen, cotton and wool, combined with neat tailoring and neutral colors, to present a clean and perfect image, which also establishes Calvin Klein's design. keynote.
In the early days of design, Calvin Klein launched simple and elegant suits and jackets, which were immediately favored by New York department stores, making Calvin Klein famous. Later, Calvin Klein's simple lines and restrained design created a comfortable and pleasant dressing attitude. , coupled with its simple style and the advantage of being easy to mass-produce, it was deeply loved by the middle- and upper-class urban tastemakers at that time.
In the late 1970s, Calvin Klein launched a new denim series, with the beautiful baby Brooke Shields naked as the spokesperson, and said in the TV commercial: "There is nothing between me and my Calvin." ! "The provocative words connected sexiness with CK jeans, which greatly stimulated sales. Afterwards, with the Underwear underwear series released in 1982, CK used charming advertisements to push underwear from a must-have item in daily life to the fashion stage that everyone pursues. Perfume is another highlight of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One unisex perfume first launched in 1994 and the subsequent cK be once again successfully provoked gender barriers. The concept makes Calvin Klein reach the top again.
In 2003, New York's PVH Group acquired Calvin Klein. Calvin Klein himself stepped back behind the scenes, and Italo Zucchelli and Francisco Costa became the design directors of men's and women's wear. However, the design series launched by new designers in the past year or two have It seems that the two still inherit Calvin Klein's consistent urban simplicity spirit and maintain the CK classics.
5. Calvin Klein - Designer Style
Calvin Klein was born in 1942 in a European Jewish family in the Bronx, USA. His love for fashion may have something to do with his grandmother being a tailor. As a child, he was severely disciplined by his mother and often had no money to spend; but today he is not only a rich man, but also one of the most successful fashion designers and entrepreneurs in the United States.
When Calvin Klein was a child, he was lucky enough to meet Barry Schwarts. Later, the two became close friends, working hard towards the same goal of becoming very rich one day. Once upon a time, Calvin Klein studied fashion at the Fashion Institute of Technology in New York, and Barry Schwarts was immersed in the business of chain stores. It wasn't until 1968, when Calvin Klein was 25 years old and had accumulated rich fashion experience, that he founded his own company, and his success was inseparable from the support of his friends.
By chance, Bonwit Teller (the vice president of a top archive store in New York) discovered clothes made by Calvin Klein. In fact, when Calvin Klein learned that the vice president wanted to see his designs, he hung the clothes on hangers to avoid wrinkles and personally pushed the hanger truck through Manhattan to deliver the clothes to her. office. And she immediately signed an order worth US$500 million, and paid an extra US$10 per item based on the original price. Calvin Klein, who was still penniless at the time, never expected that his clothes could be sold for such a price. Needless to say, he also embarked on the path to great success.
In addition to his excellent design, Calvin Klein's clear-cut and masculine appearance undoubtedly helped him a lot; because the male and female editors of those fashion magazines were all conquered by his charm. His career quickly became a success and brought him a substantial fortune.
From 1973 to 1975, he won the Coty Design Award in the United States for three consecutive years; his perfumes, including OBSESSION launched in 1985, ETERNITY launched in 1988, and ESCAPE launched in 1991 and cK one launched in 1994, are all very popular. Bestseller. Everything he does has a certain impact internationally, because he has been regarded as a typical American designer; and he has given sportswear a new meaning of luxury.
In 1978, Calvin Klein's daughter was kidnapped. Although she was later rescued safely, the incident caused him great pain and will not be forgotten for a long time. In 1992, the company failed miserably because of his eagerness for success, and his music master friend David Geffen even let him go due to seduction. On that day, it was this friend who recommended the singer Marky Mark to do an underwear advertisement for him, and he made a huge profit. Well received.
With the help of jeans and perfume, today's Calvin Klein has become one of the fashion advocates of the late 20th century, and all this is partly due to his clever advertising campaigns. He was extremely talented at selecting models who could express the charm of contemporary women - in the 1970s, he chose Brooke Shields, and later Kate Moss. Today, another group of charismatic young people have been selected for him.
Perhaps, having friends all over the world is also one of his winning factors. Ali Macgraw, Brooke Shields, Joan Rivers, Kate Moss, and Kelly Rector, who married Calvin Klein in 1986, are all his close friends. During the 1970s and 1980s, although his social activities were relatively reduced, people could always see him either with Andy Warhol or being very close to Diana Vreeland.
6. Calvin Klein - Product Introduction
[Edit this paragraph] CK glasses
CK likes to use mid-tone design style to present a simple and neat look temperament. The design of glasses is all-inclusive. In addition to being able to match various colors of skin tone, it is also suitable for a variety of completely different looks. Whether it is a neutral and neat design or a fashionable and modern design, the comfortable material can easily exude personal beauty. New design concepts, the latest fashionable materials, bright luster, diverse styles, unique quality and taste have become the fashion pioneer of glasses. Just like the founder's belief in perfectionism, every calvin klein (CK) product appears to be so flawless.
calvin klei (CK) glasses have a neat and simple temperament. In addition to the various colors that can match the skin tone, the comfort and lightweight materials allow the wearer to interpret minimalism and a strong urban atmosphere. .
[Edit this paragraph] Perfume
Name: ck one
Brand: Calvin Klein
Fragrance: Citrus fruity fragrance
Top flavors: bergamot, cardamom, fresh pineapple, papaya, lemon
Middle flavors: jasmine, lily of the valley, rose, nutmeg, lily, orris
Aftertaste: musk, amber, sandalwood, cedar, oakmoss
Name: ck Be
Brand: Calvin Klein
Fragrance: tangerine moss fruit Fragrance
Top notes: mint, lavender, Chinese citrus, bergamot
Middle notes: magnolia, peach blossom
Bottom notes: musk, musk Wound grass, acacia
Name: ck one Graffiti limited edition graffiti bottle
Brand: Calvin Klein
Year: 2003
Fragrance : Citrus fruity fragrance
Top notes: bergamot, cardamom, fresh pineapple, papaya, lemon
Middle notes: jasmine, lily of the valley, rose, nutmeg, lily, orris
Aftertaste: musk, amber, sandalwood, cedar, oak moss
Espo street style/Futura future style/Delta architectural style
Name: Truth Women's Perfume
Brand: Calvin Klein
Fragrance: Fresh Floral Fragrance
Top Note: Bamboo, Peony
Middle Note: Albiziaca flower , acacia flower, vanilla
Aftertaste: white amber, fragrant wood, musk
Name: Truth men's perfume
Brand: Calvin Klein
Fragrance: fresh woody fragrance
Top notes: green buds, perilla, and cardamom
Middle notes: sunny woody notes
Aftertaste: White patchouli, red cedar, wakabu wood
Name: Crave unisex fragrance
Brand: Calvin Klein
Year: 2003
Fragrance: fresh fruity fragrance
Top notes: star fruit, bergamot, grass, sweet orange, palm leaves
Middle notes: coriander leaves, bell pepper Fruit, cardamom, basil leaves, sage
Aftertaste: birch, vetiver, musk, sandalwood, moss, tonka bean, nutmeg
Name : ETERNITY Eternal Men's Fragrance
Brand: Calvin Klein
Fragrance: Woody Fragrance
Top Flavor: Lavender, Red Mandarin
Middle notes: jasmine, sage, geranium, basil
Base notes: rosewood, sandalwood, vanilla, amber
Name: ETERNITY Eternal Women's Fragrance
Brand: Calvin Klein
Fragrance: Elegant floral fragrance
Top notes: green leaves, red mandarin
Middle notes: jasmine, rose, violet, lily , lilac, carnation
Aftertaste: sandalwood, musk vanilla, amber
Name: ck one Christmas red bottle limited edition ♂♀
Brand: Calvin Klein
Fragrance: citrus fruity fragrance
Top notes: bergamot, cardamom, fresh pineapple, papaya, lemon
Middle notes: jasmine, bell Orchid, rose, nutmeg, lily, orris
Aftertaste: musk, amber, sandalwood, cedar, oak moss
ck CONTRADICTIONContradictory women's fragrance
Fragrance: Eastern
Square floral fragrance.
Top flavor: Chinese oil tree, pepper flower, pure white mountain plum blossom, glen orchid
Middle flavor: lily of the valley, jasmine petals, precious rose, peony
Aftertaste: agarwood, tonga wood, satin wood, sandalwood
Name: Contradition Ice and Fire Compatible Men's Perfume
Brand: Calvin Klein
Fragrance Tone: Oriental
Top notes: lime, clementine, frost leaf, sage, lavender
Middle notes: cardamom, coriander, cardamom, pepper Bean
Aftertaste: Ebony, mint, sandalwood
Name: Contradition ice and fire men's perfume
Brand: Calvin Klein
Fragrance: Oriental
Top notes: lime, clementine, frost leaf, sage, lavender
Middle notes: cardamom, coriander, cardamom Tree, pepper bean
Aftertaste: ebony, mint, sandalwood
Men's wear
Calvin Klein (actually, the brand was smashed by animal protection supporters) The protectionist who didn’t understand the situation mistook CK for Karl Lagerfeld), and both he and Donna Karan chose luxurious military uniforms as their main look. In the autumn and winter of 2001, Calvin Klein did use more leather elements, but compared to what he has always used The old brands in Milan and Paris that are heavily involved in fur still seem to pale in comparison. This season, Calvin Klein's leather is thick in texture but still light in weight, and its ability to handle leather has truly reached a new level.
This season’s Calvin Klein men’s clothing is mainly based on military style, creating a series of simple and clean looks with detailed work. The styles are mostly paired with windbreakers, sailor double-breasted suits or large-collar military jackets. Collared shirts and sweaters, as well as the lower body are all small straight-legged ones, and the materials are mainly cashmere, wool, embossed leather, and suede. For example, wear a dark burgundy cashmere military jacket with stiff shoulders, paired with a berry purple large lapel leather jacket, and a black striped shirt underneath; or wear a military jacket with dark blue leather trousers.
Calvin Klein has never used the black and white colors that are the standard of minimalism. Instead, it mainly uses blue-green and dark brown earth tones. In spring and summer, it is light sky blue, sea blue and pink peach. , in autumn and winter, there are deep versions including moss green, olive green and dark blue, a dark blue lapel top with a turtleneck sweater, and dark purple waxed trousers on the lower body. From a distance, it seems to be all black, but up close there are Different levels of color sense. A chocolate double-breasted large lapel jacket paired with a mustard yellow turtleneck and cotton mustard yellow trousers creates another lively atmosphere.
When it comes to simplicity, Calvin Klein is definitely the first choice. Regarding the lack of creativity with almost no changes in styles, he responded with subtle changes in materials and detail tailoring. This season, he combined thick-knitted sweaters with zippers. The effects of the zip coat and flat out-fit pocket designs, as well as the superbly processed leather that not only fits the body warmly but also feels great to the touch, are stunning. The fashion power of this minimalist master has obviously not stopped yet.
2008 Spring and Summer Women's Clothing
[Edit this paragraph] Watch Brand
Like fashion, it also comes from Calvin Klein, which is also a famous watch brand produced in Switzerland. .
In 1997, Calvin Klein added its glory in the field of clothing to the watch manufacturing industry. After cooperating with the famous Swatch Group, ck watch co ltd was announced; the young, fashionable and highly personalized ck watch was born.
So the watch is designed by Caivin Klein and produced and sold by Swatch, so it is made in Switzerland. The brand is still an American brand