The key to business cards is to have city characteristics

Pu'er Mayor Shen Peiping said: "If it was to compare wealth and GDP, we would not come. Because it is to compare with greenness and civilization. , we just came." His speech was recognized by the mayor of Shigatse, Tibet.

"Qingcheng" must put humanistic care first

"Hangzhou's city brand building was carried out relatively early. Many people think that Hangzhou's city brand has matured. In fact, through actions It’s a difficult process.” Wang Jian’er, director of the Hangzhou Municipal Information Office, said that the problem Hangzhou faces is that there are too many “titles”, such as the city of women’s clothing, the city of tea, the city of animation, etc., most of which reflect the industrial development path and lack humanistic brands. It was not until 2005 that citizens voted to identify the "City of Quality of Life" as Hangzhou's city brand, which reflected the government's new understanding of urban functions.

“For a long time, as an administrative division, the political and economic functions of cities in our country have been highly valued, while people’s convenience and feelings have been relatively ignored, and the urban personality based on history, humanity or environmental landscape has been ignored. People have a sense of distance." Bai Changhong, chief expert of the urban brand marketing research group of Nankai University, said that cities should return to people's needs and publicize their care for people, including residents and outsiders.

It is understood that Hangzhou, the "City of Quality of Life", has become the first city in China to register an independent brand. Starting this year, the Hangzhou Municipal Government will invest 5 million yuan every year in city brand research. There will also be a series of supporting measures to solve people's livelihood problems around this city brand. The ultimate goal is to serve the city's citizens.

"To conquer the country" we must pay attention to unique cultural elements

"The Ming Dynasty City Wall, Sun Yat-sen Mausoleum, Confucius Temple, Presidential Palace, Yun Brocade, Jinling Twelve Hairpins... Nanjing has too many cultural symbols "We have been looking for the most international one." Chen Gang, deputy mayor of Nanjing, said at the symposium that as the first city to exhibit at the City Day event, the biggest gain for Nanjing is to get the expert group to discuss city branding. Suggestions on marketing and tourism development, as well as a reorganization of urban and civic spirit.

Some experts suggest that Nanjing should use the "Jasmine" musical image that is well known to the domestic and international public and represents Chinese songs as its brand symbol. "This song is a widely influential Jiangsu music element. Whoever uses it as a brand symbol first will have the 'pre-occupation right' and become a unique city 'trademark' registered in the minds of people at home and abroad." Professor Bai Changhong thinks.