The "turnaround" of canned yellow peach in Northeast China

. According to Ms. Qiu's recollection, the first popular canned fruits on the market included canned oranges, canned apples, canned pineapples, canned peaches, etc. Among them, canned oranges and canned apples were the most popular.

“Oranges are very rare in the Northeast, so many people like to buy canned oranges to try them out; the Northeast produces apples, and canned apples are the cheapest, and many people buy them.” In contrast, canned yellow peaches are popular. In fact, it is not easy to sell.

This situation changed in the 1990s. The merchants at that time used the trump card of "Tu Geely" in their promotions. "Peach wood wards off evil spirits, and 'peach' is a homophone for 'escape'. Eating canned yellow peaches can 'escape', so it spread."

Since then, canned yellow peaches have surpassed all other fruits. Canned food has become the veritable "King of Canned Fruit" in Northeast China. Canned yellow peach is not just a nutritional supplement to buy when you have a fever or cold. "Two packs of glutinous rice cakes and two bottles of canned yellow peach" have become a standard gift for many Northeasterners, adding a festive touch to the dining table for birthdays and holidays. .

From early off-brand canned products to the establishment of brands after the promulgation of the Trademark Law, Northeasterners who like to eat canned yellow peaches have also made many canned fruit manufacturers in the Northeast popular, such as Linjiapuzi , Zhenxin, etc. all came to Dalian, Liaoning, which is rich in yellow peaches.

Experts and manufacturers remind: There is no medicinal effect, stock up rationally

In today's developed Internet age, the enthusiasm of Northeastern people for canned yellow peaches has also infected the current Southerners. After canned yellow peaches became popular, many southern netizens also expressed emotion: "As a southerner, I was also panicked. I have never known that canned yellow peaches have this effect in 30 years, so I started to stock up."

But can canned yellow peaches really cure fever and colds?

According to media reports, Gao Xiaoling, deputy director of the Department of Respiratory and Critical Care Medicine at the Second Hospital of Shanxi Medical University, reminded that canned yellow peach is not really a specific medicine for fever and cough, but more of a sweet "comfort" agent". Especially when cough symptoms occur, eating sweets such as canned yellow peaches will aggravate the cough.

The canned food company Linjia Puzi recently issued a statement stating that the canned yellow peach itself has no medicinal effect.

Linjia Shop also issued a statement recently saying that canned yellow peach itself has no medicinal effect, but can only relieve discomfort when you are sick and have no appetite. He also said that the supply of canned yellow peaches is currently sufficient, and it is recommended that netizens stock up rationally and not follow blindly.

However, for many Northeasterners, canned yellow peaches are still a spiritual comfort when they are sick. "Canned yellow peaches will bless every Northeastern child."